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Entries Tagged as 'Country Branding'

Country Brand Index 2008

November 10th, 2008 · 3 Comments

This is the fourth year that FutureBrand, a leading global brand consultancy, has issued its Country Brand Index. After conducting substantial qualitative and quantitative research, this year’s Index includes rankings and trends as well as country brand analytics, travel motivations and insights into the challenges and opportunities within the world of travel, tourism and country branding. With polling expanded to almost 2,700 international travelers on even more criteria, this year’s Country Brand Index is more comprehensive, extensive and insightful than ever.

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Tags: Country Branding

Country Brand Index 2006

February 22nd, 2007 · 4 Comments

Principles of branding apply in equal measure to countries as they do to corporations. But methods are different. Countries will compete daily with neighbors or block regions for tourism, inward investment and export sales. There’s only so much business that can go around. Those countries that start with an unknown or poor reputation will be […]

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Tags: Country Branding · Top Brands

Branding a Country

March 28th, 2006 · 1 Comment

Tourism is only one of several areas that every nation needs to develop and only one of the sectors that can benefit from country branding. After all, a country with fine beaches might also be an easy or safe place to invest in if relevant legislation is in place and the rule of law firmly […]

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Tags: Country Branding

Country Brand Index 2005

November 14th, 2005 · 1 Comment

At the moment I blogged something here about destination branding, earlier this month, I have to admit I didn’t know anything about the fact that FutureBrand, a leading global brand consultancy, in conjunction with sister company and leading global public relations firm, Weber Shandwick, were about to release first-of-its-kind global survey that identifies countries as […]

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Tags: Country Branding

Destination Branding

November 1st, 2005 · No Comments

Although the concept of branding has been applied extensively to products and services, tourism destination branding is a relatively recent phenomenon. In particular, destination branding remains narrowly defined to many practitioners in destination management organizations and is not well represented neither in branding or the tourism literature.

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Tags: Country Branding

Q2 Nation Brands Index

August 8th, 2005 · No Comments

The second Anholt-GMI Nation Brands Index (NBI) report ranks the brand power and appeal of 25 developed and developing nations and is based on the opinion of 10, 000 consumers from 10 countries.This is the first analytical ranking of nation brands based on worldwide public perceptions of a country’s cultural, political, commercial and human assets, […]

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Tags: Country Branding · Top Brands