brandXpress blog

Gap, the company that helped make khaki beige a fashion statement, is to review its Gap and Old Navy brands after the retailer revealed disappointing sales in December and expected increased pressure in January.Total sales for December were down by 10% on results posted two years ago, at $2.34bn. The company has been in the middle of a two-year rebranding operation but has admitted it has failed and will review its strategy at the two divisions.

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Part of the 100 most famous and influencing pictures in history, the Marlboro man image has an interesting story:
This is C.H. Long, a 39-year-old foreman at the JA ranch in the Texas panhandle, a place described as “320,000 acres of nothing much.” Once a week, Long would ride into town for a store-bought shave and [...]

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The recent unveiling of the at&t (sort of) new logo created quite a buzz online and not only. And it doesn’t look to be a very good one as the opininons are spreading from whatever to it sucks. I have to admit I tend to agree with the last. I don’t like it.
It’s just a [...]

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