Gap, the company that helped make khaki beige a fashion statement, is to review its Gap and Old Navy brands after the retailer revealed disappointing sales in December and expected increased pressure in January.Total sales for December were down by 10% on results posted two years ago, at $2.34bn. The company has been in […]
Entries Tagged as 'Famous Brands'
Gap To Review Its Brand Strategy
January 9th, 2007 · No Comments
Tags: Famous Brands
The Origins of a Historical Brand Image
June 15th, 2006 · No Comments
Part of the 100 most famous and influencing pictures in history, the Marlboro man image has an interesting story:
This is C.H. Long, a 39-year-old foreman at the JA ranch in the Texas panhandle, a place described as “320,000 acres of nothing much.” Once a week, Long would ride into town for a store-bought shave […]
Tags: Famous Brands