brandXpress blog

In response on Pepita’s comment here is an interesting reading:
Authentic brands are not about marketing. They are not products. They live inside the company. And they are held and enacted of the people, by the people and for the people!
Just like the Declaration of Independence created the foundation of a nation, so does your […]

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Continuing the engagement of the employees in internal branding, October issue of HRMagazin is running an extensive material on internal branding and its importance for the success of any re-branding efforts .
As the people who deliver the brand promise are employees, making sure they understand and can deliver the brand to customers is vital—especially […]

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A recent study by Standard Life shows that the employees the felt part of the business and understood its goals were willing and able to contribute their best to achieving those goals.

Your internal communications plan and branding is a huge step toward employee engagement and here is a list of eight things to do about it:

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Adotas on internal branding:
As with any good marketing effort, it pays to begin by looking at the target audience. No doubt your internal audience has some awareness of your brand. Yet in many companies, especially ones that have recently reinvented themselves, employees may have no idea of what the brand stands for, where the company […]

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Conventional wisdom tells us branding is for external communication ant it aims to influence current and prospective customers. But this view of branding is too narrow. Branding should (and is) used on a large scale in order to attract and retain talented people in your company. Actuals and potential employees are also part of […]

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In terms of branding, companies need to learn to run at the same pace internally as well as externally. Building a truly world-class brand requires that the company makes sure that all of its internal processes, practices and symbols, fit its brand values. If the company’s brand is playing the role it should in […]

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Just found an interesting report published in February by European Management Journal on a pretty hot topic nowadays: Employer Branding.
One increasingly important claim for contributing to sustained corporate success is to build bridges between the HR and the marketing function and to draw from its literature and practice on branding. Thus building, or just […]

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Employees, like consumers, are bombarded all day by information. Brands are a way by which we identify our priorities. Consumer brands help us simplify our lives and streamline our selection-making. Internal brands enable us to prioritize our most precious resource: time.
By linking your corporate brand to your culture and values - thereby creating an […]

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Conventional wisdom says branding is for external communication; it aims to influence current and prospective customers. But this view of branding is too narrow, especially when a company is trying to fundamentally redefine its business strategy.
Nowadays, companies in the throes of change need brand communication to affect their employees’ actions as much as it […]

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In the war for talent, HR professionals are not being equipped with one of the most important weapons in the recruitment armoury – employer branding.
An exclusive survey of 1,889 Personnel Today readers with responsibility for recruitment reveals that 95% of respondents believe employer branding is ‘important’, with 80% saying that it will become even […]

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