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Entries Tagged as 'Internal Branding'

Defining an Authentic Brand

February 9th, 2007 · 3 Comments

Authentic brands are not about marketing. They are not products. They live inside the company. And they are held and enacted of the people, by the people and for the people!

Just like the Declaration of Independence created the foundation of a nation, so does your brand act as the foundation of your company. Its principles are the framework for thought and action by everyone in the company. Without it there is no consistency, no alignment between what you say and what you do, no synchronicity between who you are inside and the way you present yourself outside.

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Tags: Internal Branding · Resources

Re-Branding and Employees Engagement

October 3rd, 2006 · 2 Comments

Continuing the engagement of the employees in internal branding, October issue of HRMagazin is running an extensive material on internal branding and its importance for the success of any re-branding efforts .

As the people who deliver the brand promise are employees, making sure they understand and can deliver the brand to customers is vital—especially for companies within the service industry, where the relationship between employees and customers essentially is the product the company sells.

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Tags: Internal Branding · Re-Branding

Internal Branding and Employee Engagement

August 22nd, 2006 · 2 Comments

A recent study by Standard Life shows that the employees the felt part of the business and understood its goals were willing and able to contribute their best to achieving those goals.

Your internal communications plan and branding is a huge step toward employee engagement and here is a list of eight things to do about it:

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Tags: Internal Branding

Branding for Your Employees (Too)

August 8th, 2006 · No Comments

Adotas on internal branding: As with any good marketing effort, it pays to begin by looking at the target audience. No doubt your internal audience has some awareness of your brand. Yet in many companies, especially ones that have recently reinvented themselves, employees may have no idea of what the brand stands for, where the […]

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Tags: Internal Branding

Using Branding to Attract Best Employees

June 2nd, 2006 · 1 Comment

Conventional wisdom tells us branding is for external communication ant it aims to influence current and prospective customers. But this view of branding is too narrow. Branding should (and is) used on a large scale in order to attract and retain talented people in your company. Actuals and potential employees are also part of the […]

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Tags: Internal Branding

Employees Branding Guidelines

November 16th, 2005 · 1 Comment

The brand-developing process centers on the messages the organization sends and the processing of those messages in its employees’psyches. Employee branding is a process by which employees internalize the desired bran dimage and are motivated to project the image to customers and other organizational constituents. The messages employees take in and process influence the extent […]

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Tags: Corporate Branding · Internal Branding

Internal Branding – 8 Principles

September 29th, 2005 · 3 Comments

In terms of branding, companies need to learn to run at the same pace internally as well as externally. Building a truly world-class brand requires that the company makes sure that all of its internal processes, practices and symbols, fit its brand values. If the company’s brand is playing the role it should in creating […]

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Tags: Internal Branding

Employer Branding

September 9th, 2005 · No Comments

Just found an interesting report published in February by European Management Journal on a pretty hot topic nowadays: Employer Branding

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Tags: Internal Branding

Building an Internal Brand

September 5th, 2005 · 3 Comments

Employees, like consumers, are bombarded all day by information. Brands are a way by which we identify our priorities. Consumer brands help us simplify our lives and streamline our selection-making. Internal brands enable us to prioritize our most precious resource: time

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Tags: Internal Branding

The Internal Impact of External Branding

August 3rd, 2005 · No Comments

Conventional wisdom says branding is for external communication; it aims to influence current and prospective customers. But this view of branding is too narrow, especially when a company is trying to fundamentally redefine its business strategy.

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Tags: Internal Branding