Your advertising. Your packaging. Your corporate business cards. Even your product itself. They all reflect your brand, and your brand is your company’s single most valuable asset. And although it is nurtured and managed by your marketing department, your brand is represented by your entire organization. From the receptionist at the front desk to the [...]
Entries Tagged as 'Internal Branding'
Internal Branding: Get Your Employees Behind Your Brand
June 8th, 2005 · 1 Comment
Tags: Internal Branding
HR and branding
May 17th, 2005 · No Comments
In the war for talent, HR professionals are not being equipped with one of the most important weapons in the recruitment armoury – employer branding. An exclusive survey of 1,889 Personnel Today readers with responsibility for recruitment reveals that 95% of respondents believe employer branding is ‘important’, with 80% saying that it will become even [...]
Tags: Internal Branding