brandXpress blog

Logo designing is that part of branding which may cost you from nothing to thousands of dollars. What makes a logo designing to become so expensive or become very cheap? There are several factors involved. Normal business owner may have difficult time knowing what he should pay someone for designing a logo. Some think thousands of dollars is fine with the logo, while other will consider it a very expensive deal.

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You might consider me very late on this, and in a way I probably am. I usually not giving bad comments on brands and logos, but this time, almost a year later, I couldn’t stop myself doing it. I tyried to watch a show on Animal Planet last night. Well I pretty much couldn’t… or better say I didn’t enjoy it. I was totally and definitely annoyed by their new (well, already old logo).

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Logos, websites and marketing materials have to work together to create a positive impression – and put money in your pocket.
Trust means your future customers believe you’re likely to be honest and competent, and will deliver a good experience. Sometimes trust comes from friends telling friends they had a great experience. But most of your [...]

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The new symbol is derived from the famous shield that decorated the front of Fiat cars from 1931 to 1968, with the vertically elongated letters of the word ‘FIAT’ standing out against a ruby red background, encased in a chromed round frame. The two main elements of the new logo (the shield shape and the colour red) immediately bring to mind the Fiat 524 of 1931, which was the first to use a rectangular logo that blended into the new grille, designed with stylistic but also aerodynamic pretensions, in the shape of a shield with vertical elements.

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Interesting article approaching the use of visual identity and positioning as main tools for a business to separate itself from its competitors.

Every day we are bombarded by millions of messages. They’re everywhere, from print media to highway billboards, local supermarkets, public phone booths, our mailboxes, radios and television sets.

Add to that the explosive growth of the internet and the new communication opportunities this medium presents, and today’s business owner or manager has a near-impossible task at hand; making his or her message stand out among the noise generated by others.

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Today, branding is one of most discussed topics in the business press, right up there after manufacturing going to China. Business leaders are beginning to recognize that innovation and branding are two knowledge-based areas of expertise that North America can still own, at least for now. Yet, with all the talk that a strong brand [...]

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The logo is the visual representation of everything your company stands for. Ideally, your company logo enhances potential customers and partners’ crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, provide the professional look of an established enterprise, create recognition.
As designing a [...]

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An interesting article on foxsports.com about the NBA logo which is, outside of the Olympic rings and the Nike “swoosh,” the world’s most recognizable sports emblem.
To many observers, the logo is a slam-dunk success. Designed by Alan Siegel and first unveiled in 1969, the image of a silhouetted player dribbling to the hole against a [...]

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The problem is that the logo is not understood by many in the first place–even some designers. It is not simply a commodity that you can purchased to make your business appear better than it really is. It also is not an adornment that everyone needs, in order to look legitimate. The logo is actually [...]

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The recent unveiling of the at&t (sort of) new logo created quite a buzz online and not only. And it doesn’t look to be a very good one as the opininons are spreading from whatever to it sucks. I have to admit I tend to agree with the last. I don’t like it.
It’s just a [...]

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