brandXpress blog

The new symbol is derived from the famous shield that decorated the front of Fiat cars from 1931 to 1968, with the vertically elongated letters of the word ‘FIAT’ standing out against a ruby red background, encased in a chromed round frame. The two main elements of the new logo (the shield shape and […]

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Interesting article approaching the use of visual identity and positioning as main tools for a business to separate itself from its competitors.
Every day we are bombarded by millions of messages. They’re everywhere, from print media to highway billboards, local supermarkets, public phone booths, our mailboxes, radios and television sets.
Add to that the explosive growth […]

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Today, branding is one of most discussed topics in the business press, right up there after manufacturing going to China. Business leaders are beginning to recognize that innovation and branding are two knowledge-based areas of expertise that North America can still own, at least for now. Yet, with all the talk that a strong […]

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The logo is the visual representation of everything your company stands for. Ideally, your company logo enhances potential customers and partners’ crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, provide the professional look of an established enterprise, create recognition.
As designing […]

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An interesting article on foxsports.com about the NBA logo which is, outside of the Olympic rings and the Nike “swoosh,” the world’s most recognizable sports emblem.
To many observers, the logo is a slam-dunk success. Designed by Alan Siegel and first unveiled in 1969, the image of a silhouetted player dribbling to the hole against a […]

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Keeping the logo topic on, here is a round-up of web resources on this subject:
The Best Brands of the World — one of the most visited web sites intended for browsing and exchange of the World’s famous brand-logos. The primary use of site is to enable designers to access vector-forms of the well-known brand-logos […]

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Logos can be one of the most effective tools for marketing and branding any business, from restaurants to retail shops. They are visually representations of a company, its image and its philosophy. And they make both the first and often most lasting impression on consumers.
But they can be costly.

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In today’s e-commerce age, where everyone is forced to type and to remember names with absolutely correct spellings, companies with big branding campaigns only hurt themselves with their old-fashioned, painted, colorful advice.
The use of color as a name or to identify a corporation is far too stretched. The customer, at large, is somewhat color […]

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A very interesting experiment attempts to evaluate the actual power of brands by making Austrian people draw a total of twelve logos (nine international, three typically European) from memory, 25 people per brand. Salut, share of mind!

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Brandsoftheworld.com is World’s one of the most visited web sites intended for browsing and exchange of the World’s famous brand-logos. The primary use of site is to enable designers to access vector-forms of the well-known brand-logos that they can use in their presentations, given the permission of the copyright owner. The web site also […]

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