Here is an example of that from Martin Lindstrom:

…branding is much more than developing a familiar consumer image.

I realized a couple of years ago, when one of my colleagues was asked by a major U.S. airline to write a standard announcement to be used by the airline’s captains, that many operational elements, as well as deliberate promotional strategies, are all integral to branding and the establishment of image and identity.

The speech was carefully composed incorporating the advice of a psychologist and a marketing expert, and the writing of one of the country’s best copywriters. The aim was to achieve an announcement that would carry the airline’s image message to the passenger, just as the company’s logo did. This event made me realize the full potential of branding: the 360 degrees that I briefly discussed last week. And 360-degree branding is everything.

Full article here.

Related posts:

1. How to Create a Logo Ideally, your company logo enhances potential customers and partners' crucial...
2. Animal Planet Logo Change You might consider me very late on this, and in...
3. Logo And Slogan – Key Elements of Brand Positioning Interesting article approaching the use of visual identity and positioning...

This is a short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.

No related posts.

So the question arises here how much you should pay for a logo? Answer of this question is difficult, because there are several factors behind it. Now, let’s see what are the major factors which influence the cost of your logo?

Price should not be the first consideration

Price is often considered first while going for a custom logo design. It is fine if you go for a cheap logo design. But think before how much importance a logo can have for your business. Your logo is going to be placed on the mediums like stationary, website, promotional material and so on. These marketing collaterals make your customer comes into contact with you and builds an image about your company. Therefore, spending very low amount may not be reasonable, but spending thousands of dollars also doesn’t make sense. The better option is to spend in between $100 to $500. You will possibly use your logo for at least 10 years, and if you divide cost with the number of months, it only comes out to a few dollars a month. By having these thoughts in mind it is clear that price should not be considered as the major factor among other important aspects.

Must check the Level of Service

Service level should be considered on top while selecting a logo design service. It’s usually depends on the package you select. The more you pay the more service options you will get. The service level of a company can be determine by the number of designers who will design your logo, the number of round of revisions (requests for changes), and the number of initial concepts provided at first round. In addition, money back guarantee is also an important element that should be considered if you don’t like the design or if they don’t deliver your work on time.

Design quality is one important factor

Design quality is one other major factor that determines the worth of your logo. If you are agreed on paying $1000, it means you also make sure to get the value of your money back in shape of a great design. To assure the quality of design, you should check out the design portfolio of the company, the testimonials written by the customers, and the experience and knowledge they have about logo designing.

Location of a company saves you from future consequences

Company’s location provides great deal of advantages to the business owners. If you hire any designer who is located outside your country, for example, China or India, it would nearly impossible for you to take legal action against him if you unluckily come under the case of trademark infringement. Moreover, a design company which is located in the country same as yours, it is an advantage for you because they can understand the need of the local market, and at the end you will get a logo according to your local marketplace.

Remember

considering price, hiring a logo designer, and getting the final formats – for all this you pay some amount that may be higher or lower, but besides designing, your logo is that element which give your company an identity, therefore no matter how much you pay but if you don’t get your logo according to your business and target market, all the money you spend will be wasted. Hence, spend considerable amount of time on searching a suitable logo design company before hiring one.

This is guest post from Ben Johnson of Logoinn, custom logo design service provider based in UK.

Related posts:

1. Fiat Unveils New Logo The new symbol is derived from the famous shield that...
2. Logo as Part of Brand Strategy The problem is that the logo is not understood by...
3. Animal Planet Logo Change You might consider me very late on this, and in...

I honestly consider it one of the ugliest rebrands, redesigns of a logo, I have ever seen.  The letters which take on different weights, colors and textures are sending me the message of a unfinished draft logo on a designer table that still has long way to go until done.

Animal Planet Logo Change

All these even though the new logo was designed by Dunning Eley Jones, a London-based design firm with plenty of experience in TV branding.  I am just curious if any of my readers here, see any of the message in this logo.

The lucky thing is that the Discovery Channel logo change wasn’t such a failure, on the opposite.

Discovery Channel Logo Change

Related posts:

1. Pepsi Rebrading It's not the firs nor the last of big brands...
2. Fiat Unveils New Logo The new symbol is derived from the famous shield that...
3. How to Create a Logo Ideally, your company logo enhances potential customers and partners' crucial...

Trust means your future customers believe you’re likely to be honest and competent, and will deliver a good experience. Sometimes trust comes from friends telling friends they had a great experience. But most of your future customers wont have word-of-mouth to rely on. They have to decide on their own whom to trust. Thats the mission of your logo, website or brochure, to create your business dress and body language–your visual branding.

Here are a few basics to help your business look credible:

1. Go for simplicity and lack of clutter. (Think Apple, the master of simplicity in branding.)
2. Create or demand a clean, well-balanced graphic design.
3. Use one or two basic colors that go well together, not a hodgepodge.
4. Choose one font and stick with it. You can express almost anything by using variations within a single font family: size, weight (boldness), italics, etc. If you really must, choose a second font for major headlines. But first try it with one font.
5. Coordinate a single look – design, colors, etc. – across everything you do, including your logo, website, brochures, ads and signage.

Related posts:

1. 8 Important Attributes of a Branded Organisation Building a brand requires real understanding, knowledge, talent, correct creative...
2. Brand System – The Experience As mentioned before, experience is the third spep in defining...
3. 3 Branding Myths & 3 Branding Principles Branding isn’t just one aspect of your marketing campaign. It...

This is a brand which, through a sea-change in its culture and mental set, is staking everything on a speedy, ongoing, renewal of its products, its technological research, the quality of its design and a new constructive relationship with customers. This new-found philosophy has already generated the Panda, Croma, Grande Punto, and Fiat Sedici and will shortly give birth to the Nuova Bravo.

So a new identity, represented symbolically by the new logo through the retrieval of the colour red and the shield as central element, features that characterised Fiat logos up to the ‘Sixties; and through certain formal aspects, the three-dimensional nature of the logo and colour, which suggest an idea of advanced technology, of Italian design, of dynamism and of marked individuality.

says the official press release of the company.

Related posts:

1. 5 Things to Consider When Designing a Logo The logo is the visual representation of everything your company...
2. What is the real worth of your logo? Logo designing is that part of branding which may cost...
3. (Just) Logo Is Not Branding branding is more than that. Actually if you are...

Every day we are bombarded by millions of messages. They’re everywhere, from print media to highway billboards, local supermarkets, public phone booths, our mailboxes, radios and television sets.

Add to that the explosive growth of the internet and the new communication opportunities this medium presents, and today’s business owner or manager has a near-impossible task at hand; making his or her message stand out among the noise generated by others.

Next the article is presenting the 5 key strategies for a competitive visual identity (logo) as the first of the two crucial components of branding:

1. Be unique
2. Instantly communicate the nature of the business, product, or service.
3. Be appealing to the target audience
4. Be able to withstand the test of time
5. Be able to work in context of all potential communications’ media

The second and equally important component of branding is a verbal one. It is often referred to as a slogan, tagline or a positioning statement.

1. Be as unique as the company logo
2. Be brief and memorable
3. Be honest

Read more here.

Related posts:

1. 6 Basic Qualitites of Brand Positioning The right positioning incorporates strong values and differentiators that are...
2. Key Brand Elements There were probably said before, one way or another all...
3. Positioning – what’s new? Since we discussed earlier that positioning is one key element...

Misconception #1: Brand equals logo
Now, don’t get me wrong: logos are important. They can say a lot about the character of a company and its offering, and really help people remember it. Humans are very visual beings, which is why, when we meet someone on the street, we remember their face long before we remember their name. But a brand is vastly greater than a logo. “A brand is what people think of you,” is how I define a brand. Thus your brand derives from the countless interactions people have with your communications, people, products and services. However, these touch points only build your brand when the experience that a stakeholder has this time is consistent with the ones they’ve had before. Therefore, your brand must live, and live consistently, in every single thing that your company says and does.

Misconception #2: Brands are always built with advertising
Not today. You might have thought you were limited in your efforts to build your brand because you couldn’t afford the kind of blanket coverage provided by big-time advertising. Think again. That kind of unaffordable advertising is far less effective today because people’s lives are just too busy to absorb any more unrequested advertisements. It has become increasingly difficult to cut through the clutter that envelops people in 3,500 commercial messages in a typical day. Brands are not built with this one marketing tactic any more.

Misconception #3: Brands are used primarily to influence customers
In fact, the first job your brand did as your company was being launched remains the most important: reaching like-minded people and making them want to join your firm and take up the cause beside you. Clarity around where you’re going as a company, what you do every day to get there and how your offering is different all come from a disciplined brand approach. Using your brand as the central organizing principle for the business will bring clarity and speedy response to every decision, every action and every interaction your employees have with each other.

Beyond misconceptions: You must think of your brand beyond your logo, beyond the big ads you can’t afford (and that won’t work anyway) and well before and beyond just appealing to customers. When you understand that your brand is made up of all of the touch points your stakeholders experience both on the inside and out, you’ll see that doing all the things you do every day consistently with an understanding of your brand will efficiently build what people think of you.

via

Related posts:

1. 5 Branding Misconceptions The mass-market, advertising-agency model still influential in brand management, is...

As designing a logo is one of the most challenging assignments in creating a brand identity, here are some basic things to keep in mind and consider:

Visual Impression: Connecting with Visitors

The importance of the visual impression of the logo and the subsequent process of this impression getting registered in the mind of a visitor has been our major design consideration.

Simplicity

Simplicity becomes the key factor here. The optimal and balanced use of shape, color, form, consistency and clarity can create a striking visual construal that will make the logo stand out.

Shape & Form

The quest for the simple yet strong logo is balanced by the need of that logo to be transatable to all possible mediums whether is online, on a truck or on a package.

Own a Color

Humans retain colors first in the hierarchy of visual consciousness. So owning a color allows immediate identification and distinction among visitors in a highly complex and competitive brand landscape.

Typography: Articulating the Text

The next thing was to determine how the text in your logo should be articulated in terms of text. The use of caps, or of a certain typeface can help you emphasize a certain characteristic you aim for.

via

Related posts:

1. How to Create a Logo Ideally, your company logo enhances potential customers and partners' crucial...
2. Connect the Branding Dots Logos, websites and marketing materials have to work together to...
3. What’s in a logo? Logos can be one of the most effective tools for...

To many observers, the logo is a slam-dunk success. Designed by Alan Siegel and first unveiled in 1969, the image of a silhouetted player dribbling to the hole against a groovy red-and-blue background is ubiquitous: it appears on every uniform of every player, on every backboard in every NBA arena and on every piece of league-licensed merchandise, which generates a very groovy $3 billion in annual revenues.

To others, the logo is an anachronism. Today’s players don’t wear tight shorts; most don ultra-baggy uniforms and a great many of them have tattoos. In a league whose players are predominantly African-American and where so many of the players (despite race) relate to hip-hop music and/or its cultural significance, “Mr. Clutch” no longer seems to personify the on-court or off-court stylings of the NBA.

The logo, it appears, is stuck in the middle. Is it the ultimate badge of basketball excellence, as represented by a white player who was a perennial All-Star back in the day? Is it a timeless graphic-design icon that, after 35 years, can still serve as the public symbol for the league’s global marketing campaigns, from Baja to Beirut to Beijing? Or is it as dated as the set shot?

Read full article here.

Related posts:

1. Logo resources roundup Keeping the logo topic on, here is a round-up of...
2. How to Create a Logo Ideally, your company logo enhances potential customers and partners' crucial...
3. Logo as Part of Brand Strategy The problem is that the logo is not understood by...