brandXpress blog

The problem is that the logo is not understood by many in the first place–even some designers. It is not simply a commodity that you can purchased to make your business appear better than it really is. It also is not an adornment that everyone needs, in order to look legitimate. The logo is actually [...]

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The recent unveiling of the at&t (sort of) new logo created quite a buzz online and not only. And it doesn’t look to be a very good one as the opininons are spreading from whatever to it sucks. I have to admit I tend to agree with the last. I don’t like it. It’s just [...]

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Next to the logo, the typeface, the name or the slogan, color is important to the brand recognition. Whether is about the logo itself or it’s about packaging, color is a brand image element to be considered. Basically color can help send out a message about the brand, or make it easier to remember, to [...]

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Keeping the logo topic on, here is a round-up of web resources on this subject: The Best Brands of the World — one of the most visited web sites intended for browsing and exchange of the World’s famous brand-logos. The primary use of site is to enable designers to access vector-forms of the well-known brand-logos [...]

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Ideally, your company logo enhances potential customers and partners’ crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise.

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The word “trend” seems to raise the little hairs on the back of some designers’ necks. Everybody wants to be a you-know-what-setter; no one wants to acknowledge the aftermath.

Trends are not an accusation of some widespread lack of original thinking. Instead, they are a sign of design evolution in our ever-shrinking world.

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Logos can be one of the most effective tools for marketing and branding any business, from restaurants to retail shops. They are visually representations of a company, its image and its philosophy. And they make both the first and often most lasting impression on consumers. But they can be costly.

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In today’s e-commerce age, where everyone is forced to type and to remember names with absolutely correct spellings, companies with big branding campaigns only hurt themselves with their old-fashioned, painted, colorful advice. The use of color as a name or to identify a corporation is far too stretched. The customer, at large, is somewhat color [...]

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A very interesting experiment attempts to evaluate the actual power of brands by making Austrian people draw a total of twelve logos (nine international, three typically European) from memory, 25 people per brand. Salut, share of mind!

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Brandsoftheworld.com is World’s one of the most visited web sites intended for browsing and exchange of the World’s famous brand-logos. The primary use of site is to enable designers to access vector-forms of the well-known brand-logos that they can use in their presentations, given the permission of the copyright owner. The web site also enables [...]

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