brandXpress blog

The name is the brand trigger. When it is said or read or thought, all the impressions, experiences and promises of the brand are brought to mind.
Creating a new brand name, whether is a new company or a new product line, is an opportunity to take a deep breath, take stock of who you are [...]

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TippingSprung, a Manhattan-based brand consultancy, observed that few regular surveys focus on trends in brand naming. Consulting with a panel of branding experts, TippingSprung designed a brand-naming survey to help answer key questions: Which names are most popular? Which are most effective? What are some of the major trends in brand naming today?
Results from TippingSprung’s [...]

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Tell me if these company names tell you something:

Minnesota Mining and Manufacturing Company
Accent on the Future
Albert Heijn Holding
Badische Anilin und Soda Fabrik
Bringing ENjoyment and Quality to life
Bayerische Motoren Werke

Well, how about these ones:

3M
Accenture
Ahold
BASF
BenQ
BMW

I’ll bet you the second list sounds way more familiar. Just found an imppressive list of company names etymologies.
Technorati tag: company names

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Brand building is simply a new label for a collection of functions that have always been necessary to make a business successful, requiring ongoing effort in several areas to increase the public’s awareness of your business name and logo as well as to build a strong company “essence” that inspires loyalty and trust in your [...]

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In today’s e-commerce age, where everyone is forced to type and to remember names with absolutely correct spellings, companies with big branding campaigns only hurt themselves with their old-fashioned, painted, colorful advice.
The use of color as a name or to identify a corporation is far too stretched. The customer, at large, is somewhat color blind [...]

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