When re-branding a business or a product or when you set up a new one and have to come up with a brand new name you should find a way to evaluate among different options that might come up in order to choose the best one out of them. Here I just stumble upon and [...]
Entries Tagged as 'Naming'
Evaluate Your Name
January 11th, 2006 · No Comments
Tags: Brand Value · Naming
Brand Naming – 5 Tips
November 3rd, 2005 · 1 Comment
Creating a new brand name, whether is a new company or a new product line, is an opportunity to take a deep breath, take stock of who you are and where you’re headed, figure out what new things you need to add to the marketing mix, and what baggage you may be ready to leave behi
Tags: Naming
Trends in Brand Naming
September 27th, 2005 · No Comments
TippingSprung, a Manhattan-based brand consultancy, observed that few regular surveys focus on trends in brand naming. Consulting with a panel of branding experts, TippingSprung designed a brand-naming survey to help answer key questions: Which names are most popular? Which are most effective? What are some of the major trends in brand naming today? Results from [...]
Tags: Naming
Company names etymologies
June 27th, 2005 · No Comments
Tell me if these company names tell you something: Minnesota Mining and Manufacturing Company Accent on the Future Albert Heijn Holding Badische Anilin und Soda Fabrik Bringing ENjoyment and Quality to life Bayerische Motoren Werke Well, how about these ones: 3M Accenture Ahold BASF BenQ BMW I’ll bet you the second list sounds way more [...]
Tags: Naming
Make Your Small Business A Big Name
June 7th, 2005 · No Comments
Brand building is simply a new label for a collection of functions that have always been necessary to make a business successful, requiring ongoing effort in several areas to increase the public’s awareness of your business name and logo as well as to build a strong company “essence” that inspires loyalty and trust in your [...]
Tags: Branding · Naming · Small Business
Customers are color blind
March 30th, 2005 · No Comments
In today’s e-commerce age, where everyone is forced to type and to remember names with absolutely correct spellings, companies with big branding campaigns only hurt themselves with their old-fashioned, painted, colorful advice. The use of color as a name or to identify a corporation is far too stretched. The customer, at large, is somewhat color [...]