brandXpress blog




Entries Tagged as 'News'

2007 – Interesting Year Start in Brands and Branding

January 16th, 2007 · 1 Comment

Apple Computers who dropped computer from its name. The move is rather normal considering that iPod or iTunes are two of the main products of Apple Inc. and was announced in the same time with the buzzy launching of iPhone. Now, getting to this, cannot help myself not to admire the Apple capacity to create a buzz in the media, no matter that we’re talking about the internet of the classic mass media. The phone they launched is, I admit, a work of art and has a lot of great features but I wouldn’t hurry to name it neither a Blackberry killer, a computer or a smart phone. It’s more like a beautifully designed, big brand sustained swiss knife of mobiles.

[Read more →]

Tags: News · Re-Branding

In Case You Missed It – Branding News Roundup

January 9th, 2007 · 2 Comments

Since I had a quite long break from brand-blogging I thought I should point out some of the posts I found interesting in the branding blogosphere, just in case you missed them:

[Read more →]

Tags: News

Branding News Roundup – 07/07/2006

July 7th, 2006 · No Comments

Death of Mass Marketing Marketers typically employ online ad targeting — especially through behavioral, contextual, geographic and search methods — for direct response goals more so than for branding ones. The focus is shifting, however, according to Advertising.com’s ongoing survey of U.S. web publishers. While only 19.2 percent of respondents cited branding as the main […]

[Read more →]

Tags: News

Branding News Roundup – 02/13/06

February 13th, 2006 · No Comments

Maslow and Branding: Esteem So yes, this really is all about ego. We don’t like to admit that we need our ego stroked, that we want to be recognized and feel important. But hey, it’s a fact AND it’s a huge motivator for purchase (like L’Oreal’s tag line: “It’s more expensive, but I’m worth it.”) […]

[Read more →]

Tags: News

Branding News Roundup – 02/04/06

February 4th, 2006 · No Comments

Branding Lessons From GM: What Not To Do The bottom line is that in the branding business, less is more. A successful brand has to stand for something. And the more variations to attach to it, the more you risk standing for nothing. This is especially true when what you add actually clashes with your […]

[Read more →]

Tags: News

Branding News Roundup – 01/27/06

January 27th, 2006 · No Comments

Dell – The Accidental Brand The corporate name was Dell, but the original trade name was PCs Limited. But the company ran into a problem when it began selling in the United Kingdom. It couldn’t call itself PCs Limited Ltd, or, as Michael Dell put it, “really limited Pcs.” The folks in Britain asked headquarters […]

[Read more →]

Tags: News

Branding News Roundup – 12/08/05

December 8th, 2005 · No Comments

Coca-Cola previews global advertising campaign – AdAge (free reg. required) is featuring the full story on the sneak peak Coca-Cola offered at its new global advertising campaign for its flagship brand, campaign that carries the theme Welcome to the Coke side of life Brand Gamble: Mergers and Aquisitions — the article published on brandchannel by […]

[Read more →]

Tags: News

Branding News Roundup – 11/29/05

November 29th, 2005 · No Comments

Museum of Brands, Packaging and Advertising opens in Notting Hill on Thursday and will take in 200 years of consumer history with displays of thousands of brands and products. The museum would develop into an archive and resource for marketing professionals wanting to understand how today’s companies sold themselves in the past. The top ten […]

[Read more →]

Tags: News

Chinese Brands Going Global

November 1st, 2005 · No Comments

While many companies outside of China contemplate the riches to be made, they must be aware of the increasing competition originating from that country into global markets.

[Read more →]

Tags: News · Strategy

Branding News Roundup – 10/05/05

October 5th, 2005 · No Comments

KGB: The Brand You Can Trust Who knew secret police were so attached to branding principles? Next thing you know, the Belarussians will sue Green Bay Packer DE Kabeer Gbaja-Biamila for unauthorized use of their initials as a nickname. Sneak Preview: Ogilvy PR BlogFeeds The Ogilvy PR BlogFeeds which we are distributing and publicizing at […]

[Read more →]

Tags: News