brandXpress blog

Corporations out there needs to understand that each and everyone within the business can contribute to the success of there corporate brand and what better way than to allow their staff to build a personal brand inline with the corporate brand. Now what benefits does a personal brand offer?
1) You get to know yourself better.
2) You [...]

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Mark Nead in alwayson on [tag]personal branding[/tag]:
As individuals and organizations, we are defined by our values and actions, and it is these values and actions which define our brands, personally and professionally. Fortunately you can’t fake character or values, and technology has become a driving force in demanding transparency and disclosure. Word of mouth marketing [...]

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Creating a personal brand differs, however, from creating a commercial or company brand in that personal brand is not something one invents. Instead, your personal brand is the reflection of what already exists — your unique strengths, qualities, and talents. The process of personal branding helps you learn, own, and communicate what you have to [...]

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Excellent article of William Arruda over at MarketingProfs.com:
When building your personal brand, you need to have a sturdy brand foundation of rational brand attributes. Those attributes illustrate your competence and make you credible. Even the most lovable among us won’t get too far without being able to demonstrate results.
But when building your personal brand, emotion [...]

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Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. Here is a list of 8 laws that should [...]

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No one wants to believe the need for their services will become obsolete. Whether business is booming or tough times are looming, branding can position you in the hearts and minds of your clients so you stand out and are remembered longer. It’s the most important form of insurance an entrepreneur can have.
By defining and [...]

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In addition to being able to boast these enviable benefits, strong brands have something else in common. They all exhibit the “three C’s” of branding: Clarity; Consistency; and Constancy. Does your brand pass the Three C Test?
Clarity
Strong brands are clear about who they are and who they are not. They understand their unique promise of [...]

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Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me Inc.
It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested [...]

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