1) You get to know yourself better.

2) You increase your visibility and presence

3) You increase your chances of compensation

4) It puts YOU in charge of your environment

5) You have continuity

6) You achieve your goals

7) It is fulfilling

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As individuals and organizations, we are defined by our values and actions, and it is these values and actions which define our brands, personally and professionally. Fortunately you can’t fake character or values, and technology has become a driving force in demanding transparency and disclosure. Word of mouth marketing has overshadowed and replaced traditional advertising. If you subscribe to and remember one principle of branding, make it this: your brand is not what you say it is. It’s what others say after you’ve left the room.

A strong brand foundation and strategy is essential to the success and effectiveness of businesses as well as individuals. It helps build connections with your audiences and enhances your ability to “own” a category in their minds. This sets the stage for others to become your brand “ambassadors”, which is the most effective means to promote and grow your brand. Nurture the power of referrals with care and respect.

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Here is a list of 6 steps to consider when you start building your personal brand:

(1) Build awareness of your personal strength and talents
You must learn to really take credit for who you are — to understand what your values are, to apply them to your life, and to make them relevant to the people around you.

(2) Control your doubts and fears
At times we all engage in self-limiting behaviors that prevent us from getting what we want. And often we go through life acting — adjusting ourselves to whatever self-concept we happen to believe in at that particular moment. Creating an identity that’s consistent with your core, authentic self is what makes your personal brand shine.

(3) Know how you are perceived by others
You must be aware of the impact you make on others. This knowledge is essential in recognizing your strengths and weaknesses and in moving towards where you want to be.

(4) Communicate your brand
The ultimate goal of personal branding is to be known for who you are, what you stand for, and what value you bring. When you communicate your brand, you take the insights you gained in the three previous steps and convey them to create a memorable identity.

(5) Update your image
Just as you update your internal self-concept, you need to work on your external appearance. Retaining a qualified image consultant can help adopt the ultimate image that will communicate your brand.

(6) Learn international protocol.
Good manners and knowledge of protocol are indispensable in presenting yourself and your brand in the global marketplace.

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When building your personal brand, you need to have a sturdy brand foundation of rational brand attributes. Those attributes illustrate your competence and make you credible. Even the most lovable among us won’t get too far without being able to demonstrate results.

But when building your personal brand, emotion is an essential component that will help you create greater loyalty among your various constituencies.

As a “careerist” you can build loyalty beyond reason with your employer, peers, managers, and among all those people who need to know about you so that you can reach your career goals. To do this, you must be keenly aware of your brand attributes, how others perceive you. What is your combination of rational and emotional brand attributes? What makes you lovable?

Here are five tips for inspiring loyalty beyond reason:

1. Take inventory of your personal brand attributes (rational and emotional).
2. Get external input on your brand attributes. This will help you validate your self-assessment and provide insights into how you are currently perceived. You can’t change perceptions if you don’t know what they are.
3. Decide which attributes (that are authentic to you) are relevant and compelling to your target audience and are differentiating from those of your peers.
4. Live in the inquiry. Ask yourself how you can inject more of these brand attributes into everything you do-every report you author, every email you write, every telephone conversation you have.
5. Assess. Ask for feedback. Measure results. Are you being perceived more consistently? Are you more fulfilled? Are you more successful? More loved?

Read full article here.

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1. Specialisation: A great personal brand must be precise, concentrated on a single core strength, talent or achievement.

2. Leadership: Endowing a personal brand with authority and credibility demands that the source be perceived as a leader by people in his/her domain or sphere of influence.

3. Personality: A great personal brand must be built on a foundation of the source’s true personality, flaws and all.

4. Distinctiveness: An effective personal brand needs to be expressed in a way that is different from the competition.

5. Visibility: To be successful, a personal brand must be seen over and over again, until it imprints itself on the consciousness of its domain or sphere of influence.

6. Unity: The private person behind a personal brand must adhere to the moral and behavioural code set down by that brand. Private conduct must mirror the public brand.

7. Persistence: Any personal brand takes time to grow, and while you can accelerate the process, you can’t replace it with advertising or public relations.

8. Goodwill: A personal brand will produce better results and endure longer if the person behind it is perceived in a positive way.

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By defining and promoting yourself in a way that makes you rationally and emotionally appealing to a targeted demographic by filling a specific need for them, the demand for your services will never expire.

[tag]Personal Branding/tag] works whether you are a professional ready to catapult to the next level in your career or an entrepreneur embarking on your first business venture.

Here is a list of eight laws of personal branding:

1. Specialization

A great Personal Brand must be precise, concentrated on a single core strength, talent or achievement.

2. Leadership

Endowing a Personal Brand with authority and credibility demands that the source be perceived as a leader by the people in his/her domain or sphere of influence.

3. Personality

A great Personal Brand must be built on a foundation of the source’s true personality, flaws and all. You’ve got to be good, but you don’t have to be perfect.

4. Distinctiveness

An effective Personal Brand needs to be expressed in a way that is different from the competition.

5. Visibility

To be successful, a Personal Brand must be seen over and over again, until it imprints itself on the consciousness of its domain or sphere of influence.

6. Unity

The private person behind a Personal Brand must adhere to the moral and behavioral code set down by that brand.

7. Persistence

Any Personal Brand takes time to grow, and while you can accelerate the process, you can’t replace it with advertising or public relations. Stick with your Personal Brand, without changing it; be unwavering and be patient.

8. Goodwill

A Personal Brand will produce better results and endure longer if the person behind it is perceived in a positive way.

These and more resources on personal branding here.

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Clarity

Strong brands are clear about who they are and who they are not. They understand their unique promise of value. And this promise of value sets them apart from their competitors. It differentiates them and allows them to attract and build loyalty among the groups of people who can help them achieve their goals.

Consistency

In addition to being clear about who they are, strong brands are also consistent. Madonna is an excellent example of brand consistency. She is the chameleon brand of entertainment. She reinvents herself with each CD that she produces.

Constancy

Strong brands are constant. They are always there for their customers and prospects or for those people who can help them achieve their professional goals.

Full article: The Three C’s of Personal Branding

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It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in the new world of work.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
What makes you different?

Start by identifying the qualities or characteristics that make you distinctive from your competitors — or your colleagues. What have you done lately — this week — to make yourself stand out? What would your colleagues or your customers say is your greatest and clearest strength? Your most noteworthy (as in, worthy of note) personal trait?

What’s the pitch for You?

One important thing to remember about your personal visibility campaign is: it all matters. When you’re promoting brand You, everything you do — and everything you choose not to do — communicates the value and character of the brand. Everything from the way you handle phone conversations to the email messages you send to the way you conduct business in a meeting is part of the larger message you’re sending about your brand.

What’s the real power of You?

Getting and using power — intelligently, responsibly, and yes, powerfully — are essential skills for growing your brand. One of the things that attracts us to certain brands is the power they project. As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

What’s loyalty to You?

Today loyalty is the only thing that matters. But it isn’t blind loyalty to the company. It’s loyalty to your colleagues, loyalty to your team, loyalty to your project, loyalty to your customers, and loyalty to yourself. I see it as a much deeper sense of loyalty than mindless loyalty to the Company Z log

What’s the future of You?

No matter what you’re doing today, there are four things you’ve got to measure yourself against. First, you’ve got to be a great teammate and a supportive colleague. Second, you’ve got to be an exceptional expert at something that has real value. Third, you’ve got to be a broad-gauged visionary — a leader, a teacher, a farsighted “imagineer.” Fourth, you’ve got to be a businessperson — you’ve got to be obsessed with pragmatic outcomes.

Full coverage: The Brand Called You

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