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Entries Tagged as 'Positioning'

Know and Avoid the Brand Identity Traps

February 22nd, 2011 · No Comments

In order to avoid possible mistakes in managing your brand there is a need to clarify and identify some of the main brand and branding terms.

When analyzing your current brand situation there are three elements that should be taken in consideration:

A. Where is your brand at the moment? – how’s your brand perceived by your audience. Where you stand in the eyes and minds of your stakeholders. This is your Brand Image.
B. Where do you want it to be? how do you want it to be perceived. There might be some surprises in making the differences between how you wish your brand to be perceived and how it is actually happening. And this is Brand Identity.
C. What are you communicating? What are you actually doing to move from point A to point B. What part of your brand identity you actually communicate to your audience. What is the value you communicate, how do you do it. How do you translate your identity into valuable propositions for your audience. And this is Brand Position.

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Tags: Positioning · Strategy

Logo And Slogan – Key Elements of Brand Positioning

October 10th, 2006 · No Comments

Interesting article approaching the use of visual identity and positioning as main tools for a business to separate itself from its competitors.

Every day we are bombarded by millions of messages. They’re everywhere, from print media to highway billboards, local supermarkets, public phone booths, our mailboxes, radios and television sets.

Add to that the explosive growth of the internet and the new communication opportunities this medium presents, and today’s business owner or manager has a near-impossible task at hand; making his or her message stand out among the noise generated by others.

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Tags: Brand Elements · Logo · Positioning · Slogan

10 Ways To Distinguish Yourself From The Competition

July 24th, 2006 · No Comments

Karen Post, also known as Branding Diva and author of Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds is giving advice in a Fast Company article on how to distinguish your business from the competition.. Based Jack Trout’s notes in his bestselling book Differentiate or Die: Survival in Our Era of Killer […]

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Tags: Positioning

2005 Product Placement Awards

March 3rd, 2006 · No Comments

A successful product placement either introduces or reinforces a brand name in the audience’s mind. In case you missed it the Brandcameo product placement awards from Brandchannel are up. Ford, which has had roles in movies from Bullitt to Are We There Yet?, was a winner. As a large, established brand, Ford Motor Company’s placements […]

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Tags: Positioning

6 Basic Qualitites of Brand Positioning

February 3rd, 2006 · 1 Comment

The right positioning incorporates strong values and differentiators that are important to your customers. Brand positioning is important in deciding where you want to position your brand within its category and relative to the competition. We mentioned here before nine positioning types you can think of: Quality positioning Value positioning Feature-driven positioning Relational positioning Aspiration […]

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Tags: Positioning

Brand Positioning Strategies

October 19th, 2005 · 2 Comments

Your brand positioning is the “space” that your services and solutions occupy in the minds of your target audience. The right positioning incorporates strong values and differentiators that are important to your customers. Brand positioning is important in deciding where you want to position your brand within its category and relative to the competition. Brand […]

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Tags: Positioning

Positioning – what’s new?

June 1st, 2005 · No Comments

Since we discussed earlier that positioning is one key element in creating a winning brand, there’s a another wave of opinnions which consider that rise of sophisticated and knowledgeable consumers, is the main reason for the fall of positioning. Instead, companies are adopting a new strategy that recognizes the impact of the Internet and globalization […]

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Tags: Positioning