brandXpress blog

Interesting article approaching the use of visual identity and positioning as main tools for a business to separate itself from its competitors.
Every day we are bombarded by millions of messages. They’re everywhere, from print media to highway billboards, local supermarkets, public phone booths, our mailboxes, radios and television sets.
Add to that the explosive growth […]

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Karen Post, also known as Branding Diva and author of Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds is giving advice in a Fast Company article on how to distinguish your business from the competition..
Based Jack Trout’s notes in his bestselling book Differentiate or Die: Survival in Our Era of Killer […]

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A successful product placement either introduces or reinforces a brand name in the audience’s mind.
In case you missed it the Brandcameo product placement awards from Brandchannel are up.
Ford, which has had roles in movies from Bullitt to Are We There Yet?, was a winner. As a large, established brand, Ford Motor Company’s placements are […]

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Since we discussed earlier that positioning is one key element in creating a winning brand, there’s a another wave of opinnions which consider that rise of sophisticated and knowledgeable consumers, is the main reason for the fall of positioning. Instead, companies are adopting a new strategy that recognizes the impact of the Internet and […]

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