Rebranding, is the process by which a product or service developed with one brand or company or product line affiliation is marketed or distributed with a different identity. This may involve radical changes to the brand’s logo, brand name, image, marketing strategy, and advertising themes. On the other hand, it might involve merely superficial changes. [...]
Entries Tagged as 'Re-Branding'
Re-branding the Right Way
September 27th, 2005 · No Comments
Tags: Re-Branding