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Entries Tagged as 'Resources'

Pick The Right School Online For Brand Marketing

February 14th, 2011 · No Comments

Many people nowadays are turning to the Internet to receive their education from online schools and universities. Marketing professionals have much to gain from taking online; not only is it cheaper to pay the tuition for an online class, but going to school online allows you to have a flexible schedule so that you can work in your spare time. While taking online classes is easy, the process of finding the best online school is not and not every school that offers a marketing or social networking program is worth your time. To separate the best from the rest, here are a few points to consider.

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Tags: Branding · Resources

Defining an Authentic Brand

February 9th, 2007 · 3 Comments

Authentic brands are not about marketing. They are not products. They live inside the company. And they are held and enacted of the people, by the people and for the people!

Just like the Declaration of Independence created the foundation of a nation, so does your brand act as the foundation of your company. Its principles are the framework for thought and action by everyone in the company. Without it there is no consistency, no alignment between what you say and what you do, no synchronicity between who you are inside and the way you present yourself outside.

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Tags: Internal Branding · Resources

Consistency – The Most Important Aspect of Sucessful Branding

February 4th, 2007 · 1 Comment

Consistency is considered to be the most important aspect of a succesful branding by branding experts and industry opinion leaders questioned in a an Interbrand’s survey made pubilc late January this year.

The experts cited understanding of Customer/Target frequently. This mirrors the finding in this report that metrics and brand research are key tools. Communication and Creative effectiveness were also frequently mentioned as critical aspects of successful branding.

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Tags: Brand Management · Resources

Best Marketing Book of 2005

December 1st, 2005 · No Comments

strategy+business, published by the leading global management and technology firm Booz Allen Hamilton, has selected ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands by Nick Wreden as the best marketing book o

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Tags: Branding · Resources

Top 25 Branding Blogs – According to Technorati

October 26th, 2005 · 1 Comment

Following the example of Media Orchart blog which compiled a list of top 25 blogs tagged Public Relations in Technorati blog search engine, I did the same, getting a list of top 25 linked blogs tagged with branding

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Tags: Resources

Brands and Blogs

October 25th, 2005 · No Comments

As the number of blogs has grown, more consumers are keeping Web diaries dedicated exclusively to their favorite brands. While most of them are written without the consent of the companies that own the brands, some companies are starting to pay attention to blogs, using them as a kind of informal network of consumer opinion.

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Tags: Resources

Branding & Packaging – a little history

March 23rd, 2005 · No Comments

Continuing somehow the previous post, I found yet another valuable resources, with loads of pictures and stuff, of us brands and packages. The American Package Museum site claims that: it’s primary objective is to preserve and display specimens of American Package design and branding from the early decades of the 20th century. The secondary objective […]

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Tags: Resources

Brands of the World

March 23rd, 2005 · No Comments

Brandsoftheworld.com is World’s one of the most visited web sites intended for browsing and exchange of the World’s famous brand-logos. The primary use of site is to enable designers to access vector-forms of the well-known brand-logos that they can use in their presentations, given the permission of the copyright owner. The web site also enables […]

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Tags: Logo · Resources