In response on Pepita’s comment here is an interesting reading:
Authentic brands are not about marketing. They are not products. They live inside the company. And they are held and enacted of the people, by the people and for the people!
Just like the Declaration of Independence created the foundation of a nation, so does your […]
Entries Tagged as 'Resources'
Defining an Authentic Brand
February 9th, 2007 · 3 Comments
Tags: Internal Branding · Resources
Consistency - The Most Important Aspect of Sucessful Branding
February 4th, 2007 · 1 Comment
Consistency is considered to be the most important aspect of a succesful branding by branding experts and industry opinion leaders questioned in a an Interbrand’s survey made pubilc late January this year.
The experts cited understanding of Customer/Target frequently. This mirrors the finding in this report that metrics and brand research are key tools. Communication […]
Tags: Brand Management · Resources
Branding & Packaging - a little history
March 23rd, 2005 · No Comments
Continuing somehow the previous post, I found yet another valuable resources, with loads of pictures and stuff, of us brands and packages. The American Package Museum site claims that:
it’s primary objective is to preserve and display specimens of American Package design and branding from the early decades of the 20th century. The secondary objective […]
Tags: Resources
Brands of the World
March 23rd, 2005 · No Comments
Brandsoftheworld.com is World’s one of the most visited web sites intended for browsing and exchange of the World’s famous brand-logos. The primary use of site is to enable designers to access vector-forms of the well-known brand-logos that they can use in their presentations, given the permission of the copyright owner. The web site also […]