brandXpress blog

Authentic brands are not about marketing. They are not products. They live inside the company. And they are held and enacted of the people, by the people and for the people!

Just like the Declaration of Independence created the foundation of a nation, so does your brand act as the foundation of your company. Its principles are the framework for thought and action by everyone in the company. Without it there is no consistency, no alignment between what you say and what you do, no synchronicity between who you are inside and the way you present yourself outside.

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Consistency is considered to be the most important aspect of a succesful branding by branding experts and industry opinion leaders questioned in a an Interbrand’s survey made pubilc late January this year.

The experts cited understanding of Customer/Target frequently. This mirrors the finding in this report that metrics and brand research are key tools. Communication and Creative effectiveness were also frequently mentioned as critical aspects of successful branding.

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Following the example of Media Orchart blog which compiled a list of top 25 blogs tagged Public Relations in Technorati blog search engine, I did the same, getting a list of top 25 linked blogs tagged with branding.
Before the list itself, is worth mentioning that the list is problematic, in terms of there might be [...]

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The New York Times has an article on the emergence of blogs dedicated to the discussion of individual brands
As the number of blogs has grown, more consumers are keeping Web diaries dedicated exclusively to their favorite brands. While most of them are written without the consent of the companies that own the brands, some companies [...]

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Continuing somehow the previous post, I found yet another valuable resources, with loads of pictures and stuff, of us brands and packages. The American Package Museum site claims that:
it’s primary objective is to preserve and display specimens of American Package design and branding from the early decades of the 20th century. The secondary objective is [...]

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Brandsoftheworld.com is World’s one of the most visited web sites intended for browsing and exchange of the World’s famous brand-logos. The primary use of site is to enable designers to access vector-forms of the well-known brand-logos that they can use in their presentations, given the permission of the copyright owner. The web site also enables [...]

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