brandXpress blog

Setting-up a start-up, especially online, needs attention to a lot of details, branding included. The enthusiasm of a new beginning is indispensable for a new endeavour but can put some important things in the blind spot. There are DO’s and DON’Ts, things to look up for or things to avoid. While there are no definite rules or sometimes is worth breaking some of them, here are some notes you should take in consideration before you “go out” to the real world.

[Read more →]

Every business can increase the value they offer their customers by promoting one of the above. Before choosing which one you’ll offer customer, it is important to understand what drives the consumers to buy. Many ecommerce businesses think the secret to success is ‘low price.’

[Read more →]

When it comes to building a powerhouse brand, the little guys have a huge advantage over the big guys because small businesses and entrepreneurs do not suffer from organizational inertia and usually the vision of the founder of the company is closely linked to the essence of the brand and embedded in the organization.

Entrepreneurs have a chance to build entire businesses based on a powerful brand promise while large companies tend to drift away from the original promise that made them compelling and then they foolishly spend millions to try to “re-brand” which may or may not be possible.

[Read more →]

Branding weekend food for thought: Karen Post, author of Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds Your brand is not your logo or tagline, but the sum of what your business does every day. It’s what the market thinks, feels, and expects from you. If you want to make the buyer’s [...]

[Read more →]

Jay Lipe is CEO of EmergeMarketing.com and the author of The Marketing Toolkit for Growing Businesses : Tips, Techniques and Tools to Improve your Marketing is identifying the Keys to Branding Your Small Business. Name: the First Step How different would you be if your name were Clem or Matilda? Your company name sets a [...]

[Read more →]

When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. You might be having a very small business but would you like your client to perceive your business as [...]

[Read more →]

Interesting issue posted at AllBusiness.com, regarding small and/or emerging businesses and branding. Answering the question: what’s so urgent about branding, when there are so many things to worry about when growing a business like making payroll and meeting sales goals? the answer comes like this: Branding a small or emerging business is key to the [...]

[Read more →]

Starting from the idea that in the last few years, we have witnessed a growing number of small companies that are starting to realise that branding is not the reward for success but the reason why strong brands become strong brands in the first place, The Business Times of Singapore is publishing an interesting list of 10 fundamental rules of branding, nothing new, but still interesting:

[Read more →]

The most important thing from a small brands perspective is to be strong in its own defined market. A smaller brand has an opportunity to serve its customers in a more flexible and in a more creative way than its greater counterparts. Most of all that goes for small brands that live and breath closer to its customers than big, global brands.

[Read more →]

Brand building is simply a new label for a collection of functions that have always been necessary to make a business successful, requiring ongoing effort in several areas to increase the public’s awareness of your business name and logo as well as to build a strong company “essence” that inspires loyalty and trust in your [...]

[Read more →]