brandXpress blog

When it comes to building a powerhouse brand, the little guys have a huge advantage over the big guys because small businesses and entrepreneurs do not suffer from organizational inertia and usually the vision of the founder of the company is closely linked to the essence of the brand and embedded in the organization.

Entrepreneurs have a chance to build entire businesses based on a powerful brand promise while large companies tend to drift away from the original promise that made them compelling and then they foolishly spend millions to try to “re-brand” which may or may not be possible.

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Branding weekend food for thought:
Karen Post, author of Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds
Your brand is not your logo or tagline, but the sum of what your business does every day. It’s what the market thinks, feels, and expects from you.
If you want to make the buyer’s choice easy and […]

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Jay Lipe is CEO of EmergeMarketing.com and the author of The Marketing Toolkit for Growing Businesses : Tips, Techniques and Tools to Improve your Marketing is identifying the Keys to Branding Your Small Business.
Name: the First Step
How different would you be if your name were Clem or Matilda? Your company name sets a tone […]

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When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. You might be having a very small business but would you like your client to perceive your business […]

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Brand building is simply a new label for a collection of functions that have always been necessary to make a business successful, requiring ongoing effort in several areas to increase the public’s awareness of your business name and logo as well as to build a strong company “essence” that inspires loyalty and trust in […]

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When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition.
Most of us, including you, would prefer to consider the stability of a company before making a purchase decision. […]

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