brandXpress blog

n today’s competitive business climate it is important to differentiate your brand. A sound investment is defining and communicating what is truly special about your business. Your brand will bring you the success of your business and financial results through loyal and happy customers. Your brand will tell the world why they would be crazy not to do business with you.

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Despite the fact that the hot ways to enhance your brand involve new media, business branding basics are still in style. Branding success will depend on adapting to the rapidly evolving media environment and taking advantage of new opportunities to reach your target audience.
But, there are some branding constants that will remain critical for […]

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Interesting article about the way organizational culture, business goodwill, branding and the law are interacting. Here is an excerpt:
Whether shaping the branding strategy of a start-up or optimizing the strategy of an established company, the key to maximizing goodwill is in closing the gap between organizational culture and organizational brand. Sometimes we see wonderful […]

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Brand and brand name is the key factor for customer when choosing a wireless service. What’s interesting in the J.D. Power and Associates 2006 Wireless Retail Sales Satisfaction StudySM whose Volume 2 was released today - is that the customers are increasingly influenced by the handset when selecting a wireless service.
While the summed importance […]

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Make a national brand local, that’s the new Bank of America branding strategy.
Consumers interact with brands locally every hour of every day. With expanded creativity around media from agencies, brands and media owners, these media touchpoints are expanding rapidly. How do large organizations managing a brand across different regions, markets and locations do so […]

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A business without a brand name is like a product that does not have a name. You’ve got to ensure a high impact branding strategy that will help your customer to remember you, your products and your services. In this case, it is your articles and your quality of writing are what should be […]

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Karen Post’s excellent book Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds is presenting eleven tatoo tactics that speak loudly even when you whisper.

The strategy is set. You clearly know who you are, you’ve decided on your brand difference, you’ve found folks who want what you have, and you’ve […]

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There is an interesting article on Influx pointing out six key learning points behind the Lacoste brand comeback.
Lacoste has coming roaring back from obscurity to become one of the hottest sports/apparel brands around. The company’s US sales grew in the US of 1000% in 5 years. Not bad for a brand that was once […]

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Brand loyalty will diminish as the defining metric of success. Marketing strategies will become more varied.
Brand loyalty reduces customer loss, which improves business growth. You are not replacing lost customers to stay at the same sales volume. Customers must have a favorable attitude toward the product to develop loyalty.
Looking at the future of [tag]loyalty[/tag]-[tag]marketing[/tag] […]

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Don Sexton, co-author along with the more famous Donald Trump of Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers have an interesting free White paper on 10 Commandments of Branding:
Commandment 1: Establish a Clear Brand Position
A brand position is a clear, unambiguous statement that communicates what […]

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