Brand loyalty will diminish as the defining metric of success. Marketing strategies will become more varied.
Brand loyalty reduces customer loss, which improves business growth. You are not replacing lost customers to stay at the same sales volume. Customers must have a favorable attitude toward the product to develop loyalty.
Looking at the future of loyalty-marketing innovation, three major trends will emerge.
Don Sexton, co-author along with the more famous Donald Trump of Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers have an interesting free White paper on 10 Commandments of Branding: Commandment 1: Establish a Clear Brand Position A brand position is a clear, unambiguous statement that [...]
Tags: Strategy
Paris is romance, Milan is style, New York is energy, Washington is power, Tokyo is modernity, Lagos is corruption, Barcelona is culture, Rio is fun. These are the brands of cities, and they are inextricably tied to the histories and destinies of all these places. Branding is a tool that can be used by cities [...]
Tags: Strategy
Brands Create Customers blog is presenting an interesting business model which has brands and branding at its core. The Brand Core Model illustrates how brands have moved from symbols and slogans at the periphery of business to a value-creating activity at the heart of the enterprise.
Tags: Strategy
Inq7.net is publishing an interesting interview with best-selling marketing author and brand strategist Al Ries, co-author of “The 22 Immutable Laws of Branding” and “The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival” on the common mistakes in branding and marketing products. According to Ries there are the two [...]
Tags: Strategy
A brand touches every part of the organisation and cannot be defined by: a product or service; a logo or graphical identity; an advertising campaign; a symbol; a spokesperson or a name. Ultimately the brand is the intellectual and experiential substance behind the value you create in your customer, staff and stakeholders mind. This is [...]
Tags: Brand Management · Strategy
The problem is that the logo is not understood by many in the first place–even some designers. It is not simply a commodity that you can purchased to make your business appear better than it really is. It also is not an adornment that everyone needs, in order to look legitimate. The logo is actually [...]
GenWorld Teen Study just released by Energy BBDO has interesting information for marketers, giving them some suggestions on how to reach tomorrow’s major consumers: teenagers. Conducted in 13 countries, the study found a worldwide generation is being guided by one ethical code: authenticity. [..] unlike the Gen-Xers that preceded them, this new generation believes there [...]
Tags: Strategy
Tampa Bay Business Journal has an interesting article on branding putting up a list of five cornerstones of a brand strategy. It’s time to get moving, step up to the plate and get your business ready to rock and roll in this new year. Your branding can simply make your business forgettable or unforgettable Great [...]
Tags: Strategy
Robert Passikoff is president/founder of Brand Keys, which has published the Customer Loyalty Index of leading companies in 26 product and service categories since 1996., has an interesting article over at Chief Marketer about what he calls the five key trends that will determine the difference between success and failure for brands and marketers for [...]
Tags: Brand Management · Strategy