brandXpress blog

Paris is romance, Milan is style, New York is energy, Washington is power, Tokyo is modernity, Lagos is corruption, Barcelona is culture, Rio is fun. These are the brands of cities, and they are inextricably tied to the histories and destinies of all these places.
Branding is a tool that can be used by cities […]

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Brands Create Customers blog is presenting an interesting business model which has brands and branding at its core.
The Brand Core Model illustrates how brands have moved from symbols and slogans at the periphery of business to a value-creating activity at the heart of the enterprise.

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Inq7.net is publishing an interesting interview with best-selling marketing author and brand strategist Al Ries, co-author of “The 22 Immutable Laws of Branding” and “The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival” on the common mistakes in branding and marketing products.
According to Ries there are the two […]

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A brand touches every part of the organisation and cannot be defined by: a product or service; a logo or graphical identity; an advertising campaign; a symbol; a spokesperson or a name.
Ultimately the brand is the intellectual and experiential substance behind the value you create in your customer, staff and stakeholders mind. This is far […]

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Successful brands are built on the twin foundations of awareness and relevance. If target audiences are not aware of you; if they don’t notice your message in the cacophony of messages they receive each day, then you will never have a chance to be relevant. And if they become aware of you—if you capture […]

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Every company has a brand whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will remove some of the uncertainty concerning what others will expect from you and say about you. The […]

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The methodology of crafting brand strategies, defines ten steps on the “yellow brick road” to an irresistible brand, each complete with its own tools, and all composing a comprehensive and well structured work process. Using the ten not so easy, but sure-fire steps, you can create truly amazing brands.

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By the time you finish this free online course: Developing Your Brand Strategy, you will have a polished brand strategy that will give the the competitive edge.
Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It’s often the element that causes most businesses the biggest challenge, […]

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Branding used to be the preserve of the consumer goods manufacturers, but today even the smallest business organisation, or not-for-profit organisations, must be aware of their brand image. This is how your customers see you, and sets the operating style for the organisation. A badly handled enquiry, or a hard to use website, may […]

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