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Entries Tagged as 'Strategy'

7 Reasons to Brand Your Business

October 16th, 2006 · 2 Comments

A business without a brand name is like a product that does not have a name. You’ve got to ensure a high impact branding strategy that will help your customer to remember you, your products and your services. In this case, it is your articles and your quality of writing are what should be remembered the most.

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Tags: Strategy

Eleven Killer Tactics To Create a Strong Brand

October 6th, 2006 · 1 Comment

The strategy is set. You clearly know who you are, you’ve decided on your brand difference, you’ve found folks who want what you have, and you’ve mapped out the great experience you will deliver. Now you must employ the big brand bang and let your message resonate through every point of market contact.

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Tags: Strategy

A Brand Comeback

September 20th, 2006 · No Comments

Lacoste has coming roaring back from obscurity to become one of the hottest sports/apparel brands around. The company’s US sales grew in the US of 1000% in 5 years. Not bad for a brand that was once languishing under General Mills’s ownership.

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Tags: Branding · Strategy

Trends in Loyalty Marketing

September 19th, 2006 · No Comments

Brand loyalty will diminish as the defining metric of success. Marketing strategies will become more varied.

Brand loyalty reduces customer loss, which improves business growth. You are not replacing lost customers to stay at the same sales volume. Customers must have a favorable attitude toward the product to develop loyalty.

Looking at the future of loyalty-marketing innovation, three major trends will emerge.

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Tags: Branding · Strategy

Trump’s 10 Commandments of Branding

July 26th, 2006 · No Comments

Don Sexton, co-author along with the more famous Donald Trump of Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers have an interesting free White paper on 10 Commandments of Branding: Commandment 1: Establish a Clear Brand Position A brand position is a clear, unambiguous statement that […]

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Tags: Strategy

5 Reasons to Brand A City

July 24th, 2006 · No Comments

Paris is romance, Milan is style, New York is energy, Washington is power, Tokyo is modernity, Lagos is corruption, Barcelona is culture, Rio is fun. These are the brands of cities, and they are inextricably tied to the histories and destinies of all these places. Branding is a tool that can be used by cities […]

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Tags: Strategy

Brands As The Core of Business

July 12th, 2006 · No Comments

Brands Create Customers blog is presenting an interesting business model which has brands and branding at its core. The Brand Core Model illustrates how brands have moved from symbols and slogans at the periphery of business to a value-creating activity at the heart of the enterprise.

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Tags: Strategy

2 Deadly Sins and 2 Golden Rules in Branding

June 26th, 2006 · No Comments

Inq7.net is publishing an interesting interview with best-selling marketing author and brand strategist Al Ries, co-author of “The 22 Immutable Laws of Branding” and “The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival” on the common mistakes in branding and marketing products. According to Ries there are the two […]

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Tags: Strategy

Drive Organisational Growth Through Your Brand Strategy

March 3rd, 2006 · No Comments

A brand touches every part of the organisation and cannot be defined by: a product or service; a logo or graphical identity; an advertising campaign; a symbol; a spokesperson or a name. Ultimately the brand is the intellectual and experiential substance behind the value you create in your customer, staff and stakeholders mind. This is […]

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Tags: Brand Management · Strategy

Logo as Part of Brand Strategy

February 9th, 2006 · No Comments

The problem is that the logo is not understood by many in the first place–even some designers. It is not simply a commodity that you can purchased to make your business appear better than it really is. It also is not an adornment that everyone needs, in order to look legitimate. The logo is actually […]

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Tags: Logo · Strategy