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Entries Tagged as 'Strategy'

Brands vs. Tomorrow’s Major Consumers: Teenagers

February 4th, 2006 · No Comments

GenWorld Teen Study just released by Energy BBDO has interesting information for marketers, giving them some suggestions on how to reach tomorrow’s major consumers: teenagers. Conducted in 13 countries, the study found a worldwide generation is being guided by one ethical code: authenticity. [..] unlike the Gen-Xers that preceded them, this new generation believes there […]

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Tags: Strategy

Cornerstones of branding strategy

January 30th, 2006 · No Comments

Tampa Bay Business Journal has an interesting article on branding putting up a list of five cornerstones of a brand strategy. It’s time to get moving, step up to the plate and get your business ready to rock and roll in this new year. Your branding can simply make your business forgettable or unforgettable Great […]

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Tags: Strategy

Key Branding Trends in 2006

January 25th, 2006 · 1 Comment

Robert Passikoff is president/founder of Brand Keys, which has published the Customer Loyalty Index of leading companies in 26 product and service categories since 1996., has an interesting article over at Chief Marketer about what he calls the five key trends that will determine the difference between success and failure for brands and marketers for 2006:

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Tags: Brand Management · Strategy

Branding Is Strategy

January 11th, 2006 · No Comments

Few independent business owners have the time and resources to dedicate to the level of detail big corporates do in their branding. But there are plenty of things the big companies do well that small-business owners should consider as they strive for long-term survival:

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Tags: Strategy

Chinese Brands Going Global

November 1st, 2005 · No Comments

While many companies outside of China contemplate the riches to be made, they must be aware of the increasing competition originating from that country into global markets.

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Tags: News · Strategy

7 Rules for Great Marketing

October 18th, 2005 · No Comments

For marketing executives seeking to build their brand in today’s frenzied, message-cluttered jungle, resting on their laurels seemed to be enough until not long ago — especially if they were meeting their goals, seamlessly executing ambitious programs, and keeping staff members happy enough to ward off corporate raiders.

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Tags: Strategy

5 Branding Misconceptions

October 6th, 2005 · No Comments

The mass-market, advertising-agency model still influential in brand management, is fast becoming obsolete. Brands are changing in many ways and the traditional role of brand as a proxy for quality has diminished. Branding remains crucially important, yet it increasingly finds its power through a tighter integration with business design. Overcoming five widespread misconceptions and myths […]

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Tags: Strategy

3 Important Elements of a Brand Strategy

October 5th, 2005 · 1 Comment

Brand strategy is one of the most fraught areas of marketing, though clearly also one of the most important. There are many problems with definition. The key point is you can’t have a strategy without a clear objective. Restating a goal is not strategy, execution is not strategy, and tactics are not strategy. A brand […]

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Tags: Strategy

Seven Steps for a Brand Strategy

September 8th, 2005 · 1 Comment

Successful brands are built on the twin foundations of awareness and relevance. If target audiences are not aware of you; if they don’t notice your message in the cacophony of messages they receive each day, then you will never have a chance to be relevant. And if they become aware of you—if you capture their attention—and fail to deliver relevance,then they will learn to ignore you.

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Tags: Strategy

7 Steps to Design Your Brand

August 25th, 2005 · No Comments

Every company has a brand whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will remove some of the uncertainty concerning what others will expect from you and say about you. The power […]

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Tags: Branding · Strategy