brandXpress blog

Microsoft is the UK’s number one brand for the second year running according to the UK public. Microsoft took pole position beating a resurgent Coca-Cola, which re-entered the top ten following a one-year absence. Google finished third with the BBC and BP making up the public’s top five. Brands falling out of the top […]

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Principles of branding apply in equal measure to countries as they do to corporations. But methods are different. Countries will compete daily with neighbors or block regions for tourism, inward investment and export sales. There’s only so much business that can go around. Those countries that start with an unknown or poor reputation will […]

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Google was the best-known brand in Great Britain in 2006, although it only spent EUR 2 million on advertising, a survey carried out by consultancy company Millward Brown indicates.
2006 was the first year when Google was included in the Millward Brown classification since 1998. The world’s most popular search engine has risen to the […]

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Landor Associates, the world’s leading branding and design consultancy conducted a survey of the most popular brands among consumers, which rates the best and worst brands.
The rankings were compiled from more than 2,000 interviews carried out by a New York design agency, Landor Associates. Its managing director, Allen Adamson, said inclusivity was a critical […]

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Based on the BusinessWeek/Interbrand Top Most Valuable Brands in the world, FutureLab ranks the online relevance of those brands.
The purpose: to highlight to senior executives the importance of paying close attention to their brand’s performance in the online arena.
The method: ranking is based on the number of times the brand’s name appears in leading […]

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For the second consecutive year, [tag]Landor[/tag] Associates is proud to announce the exclusive publication of its [tag]Breakaway Brands[/tag] Study in FORTUNE magazine’s September 18th issue, now available on newsstands and at www.fortune.com.
The study identifies the ten brands in the United States that have made the greatest percentage gains in business value as a result […]

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Nielsen//NetRatings, a global leader in Internet media and market research, announced last week that user-generated content sites, platforms for photo sharing, video sharing and blogging, comprised five out of the top 10 fastest growing Web brands in July 2006.
Image hosting site ImageShack ranked No. 4 among July’s fastest growing Web brands, increasing 233 percent, […]

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Microsoft has taken first place in this year’s Superbrands Awards, intended to recognise the highest standards of branding.
The BBC came second, with British Airways third and Mercedes-Benz and Porsche taking fourth and fifth respectively. Marks & Spencer proved its return to favour with the public by taking sixth place.
The Superbrands Council, which includes direct […]

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The previously announced Interbrand & BusinessWeek 2006 Best Global Brands by brand value is finally out with no major movements in the top 10.
Brand value is calculated as the net present value of the earnings the brand is expected to generate and secure in the future for the time frame from July 1, 2005 […]

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In this 200th post of this blog and waiting for the soon to be released Interbrand’s Top 2006 Global Brands Report, I’m here to present AdAge 2005 Top 200 Brands List by US Ad Spending.
Is worth noticing that Ford was pushed out of the Top 3 by telecommunication companies which became top us Ad […]

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