brandXpress blog

Aston Martin made it to the coolest brand in UK according to the study released today by superbrands.co.uk. First place this year is taken by iconic car marque Aston Martin which has once again pipped computer giant Apple to the top spot for a second year running.

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A brand valuation provides an objective framework within which crucial decisions around marketing and branding strategy can be made objectively and with a high degree of financial rigor. Subsequently, investment decisions can be made in the context of their impact on business value in order to understand more accurately the return on marketing investment.

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It’s not the firs nor the last of big brands that seems to think that their slumping sales will recover by slight changes in their branding. I’m not sure that this is the right answer or just an effort in the wrong direction at not the right time. The new logo is Pepsi’s 11th in its 110-year history. Five logos have been introduced in the past 21 years, with the last update in 2002.

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Microsoft is the UK’s number one brand for the second year running according to the UK public. Microsoft took pole position beating a resurgent Coca-Cola, which re-entered the top ten following a one-year absence. Google finished third with the BBC and BP making up the public’s top five. Brands falling out of the top ten [...]

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Principles of branding apply in equal measure to countries as they do to corporations. But methods are different. Countries will compete daily with neighbors or block regions for tourism, inward investment and export sales. There’s only so much business that can go around. Those countries that start with an unknown or poor reputation will be [...]

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Millward Brown considers the brands with a potential for growth one should keep an eye on are Marks & Spencer and the Apple iPod, alongside Google, 3, Asda, Red Bull, O2, MySpace, Virgin Mobile and Starbucks. Despite the negative publicity brands such as McDonald’s and Coca-Cola were affected by in 2006, as a result of debates over obesity among children, both companies managed nevertheless to rank high in the top.

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Landor Associates, the world’s leading branding and design consultancy conducted a survey of the most popular brands among consumers, which rates the best and worst brands.

The rankings were compiled from more than 2,000 interviews carried out by a New York design agency, Landor Associates. Its managing director, Allen Adamson, said inclusivity was a critical factor for the year’s successes.

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Based on the BusinessWeek/Interbrand Top Most Valuable Brands in the world, FutureLab ranks the online relevance of those brands.

The purpose: to highlight to senior executives the importance of paying close attention to their brand’s performance in the online arena.

The method: ranking is based on the number of times the brand’s name appears in leading search engines like Google, Baidu and Technorati, the number of links to the brands website, its reach and Page-rank relevance, and the number of times people express their “love” or “hate” for the brand

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For the second consecutive year, [tag]Landor[/tag] Associates is proud to announce the exclusive publication of its [tag]Breakaway Brands[/tag] Study in FORTUNE magazine’s September 18th issue, now available on newsstands and at www.fortune.com. The study identifies the ten brands in the United States that have made the greatest percentage gains in business value as a result [...]

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Nielsen//NetRatings, a global leader in Internet media and market research, announced last week that user-generated content sites, platforms for photo sharing, video sharing and blogging, comprised five out of the top 10 fastest growing Web brands in July 2006. Image hosting site ImageShack ranked No. 4 among July’s fastest growing Web brands, increasing 233 percent, [...]

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