brandXpress blog

In this 200th post of this blog and waiting for the soon to be released Interbrand’s Top 2006 Global Brands Report, I’m here to present AdAge 2005 Top 200 Brands List by US Ad Spending.
Is worth noticing that Ford was pushed out of the Top 3 by telecommunication companies which became top us Ad spenders: [...]

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Sony is leading the Harris Interactive “Best Brands” survey for the seventh year in a row. Apple is the gainer making in the top 10 this year, while the loosers of the year could be considered Kraft Foods which is loosing 6 places (from 3rd to 9th) and General Motors which dropped from No. 8 [...]

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Harris Interactive released the 2006 results from the EquiTrend Brand Study. Despite all expectations, I would say, the strongest brand in America came to be Reynolds Wrap who scored highest among more than 1,000 brands whithin 39 categories in a survey of 25,666 consumers
EquiTrend has been designed to be a concise and efficient way of [...]

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According to a survey recently conducted by City Business Journals Network and Russell Marketing Research, the 10 brands best-known by American CEOs are as follows:
1. UPS
2. Dell
3. Microsoft
4. Sony
5. Sam’s Club
6. Southwest Airlines
7. QuickBooks
8. Costco Wholesale
9. FedEx
10.Best Buy

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Another month, another top of brands. Another brand consulting company, Millward Brown Optimor, decided to set-up another way of having brands ranked, so we got another top where Microsoft got the first place.
This time the goal of the study was to calculate the value a brand is expected to generate for its owner in the [...]

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Teens are mostly influenced by the culture of brands. Once dominant, U.S. labels now account for just half of the 10 brands that are favorites among teens globally, based on a new study entitled “GenWorld,” conducted by Energy/BBDO and obtained exclusively by WWD. That’s down from the eight U.S. brands that made teens’ top 10 [...]

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Despite its dominance, Interbrand/BusinessWeek global brand league table has inherent weaknesses. This is not news to anyone who works in branding: most marketers accept that the Top 100 is an imprecise but important approximation of global brand equity.

But all this is about to change. Next month global agency group WPP will launch an alternative brand valuation league table that will directly challenge Interbrand’s calculations. The system has been masterminded by chief research officer Andy Farr and his marketing quant jocks at Millward Brown Optimor (MBO).

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Brandchannel published its fifth Annual Reader’s Choice Award, a top of the brands that had the most impact in the passed year.
Over 2500 people from 99 countries voted in the 2005 poll. The greatest number of voters fell in the age range of 26 to 35 year olds, with about a third more men voting [...]

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Very interesting Interbrand white paper which explores the attraction and risks associated with brands that are going global.
Successful global brands achieve a high degree of consistency in visual, verbal, sonic and tactile identity across geographies. They deliver a consistent customer experience worldwide, often supported by an integrated global marketing effort.
The risks of taking a [...]

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The second Anholt-GMI Nation Brands Index (NBI) report ranks the brand power and appeal of 25 developed and developing nations and is based on the opinion of 10, 000 consumers from 10 countries.This is the first analytical ranking of nation brands based on worldwide public perceptions of a country’s cultural, political, commercial and human assets, [...]

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