Comments for brandXpress blog http://www.brandxpress.net Sat, 06 Sep 2008 21:20:31 +0000 http://wordpress.org/?v=2.3.3 Comment on 7 Benefits of Personal Branding by Dan Schawbel http://www.brandxpress.net/2008/05/7-benefits-of-personal-branding/#comment-2341 Dan Schawbel Thu, 22 May 2008 13:28:00 +0000 http://www.brandxpress.net/2008/05/7-benefits-of-personal-branding/#comment-2341 The notion is that everyone is an ambassador to their corporate brand, therefore they all need to understand the high level messaging, but at the same time be unique. The notion is that everyone is an ambassador to their corporate brand, therefore they all need to understand the high level messaging, but at the same time be unique.

]]> Comment on 9 Responsibilities of a Marketing Department by Responsabilities of the Marketing Department : Thoughts on Hospitality Marketing and Distribution http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/#comment-2294 Responsabilities of the Marketing Department : Thoughts on Hospitality Marketing and Distribution Sun, 02 Mar 2008 14:15:34 +0000 http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/#comment-2294 [...] you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!I have seen at brandXexpress a list of the nine responsabilities of a [...] […] you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!I have seen at brandXexpress a list of the nine responsabilities of a […]

]]> Comment on Five-level Brand Leadership Model by Greg Barich http://www.brandxpress.net/2006/01/five-level-brand-leadership-model/#comment-2237 Greg Barich Tue, 20 Nov 2007 23:18:07 +0000 http://www.brandxpress.net/2006/01/five-level-brand-leadership-model/#comment-2237 Interesting reading. What is your position on proprietary brands in the U.S. currently and where do you see proprietary brands in 10 years. Interesting reading. What is your position on proprietary brands in the U.S. currently and where do you see proprietary brands in 10 years.

]]> Comment on Top Brand Extensions by Tate Linden http://www.brandxpress.net/2007/03/top-brand-extensions/#comment-2235 Tate Linden Sat, 17 Nov 2007 02:54:28 +0000 http://www.brandxpress.net/2007/03/top-brand-extensions/#comment-2235 Following on what David stated - I wonder how many companies choose to launch stealth brands as opposed to brand extensions. Everyone always talks about how Clorox also happens (happened) to own Hidden Valley Ranch. THAT is a brand extension that would've failed and done damage to both brands. But as a stealth extension it seems to be doing well. http://investors.thecloroxcompany.com/releasedetail.cfm?ReleaseID=217906 Following on what David stated - I wonder how many companies choose to launch stealth brands as opposed to brand extensions. Everyone always talks about how Clorox also happens (happened) to own Hidden Valley Ranch.

THAT is a brand extension that would’ve failed and done damage to both brands. But as a stealth extension it seems to be doing well.

http://investors.thecloroxcompany.com/releasedetail.cfm?ReleaseID=217906

]]> Comment on 5 Things to Consider When Designing a Logo by suzzy http://www.brandxpress.net/2006/03/5-things-to-consider-when-designing-a-logo/#comment-2228 suzzy Tue, 06 Nov 2007 07:05:55 +0000 http://www.brandxpress.net/2006/03/5-things-to-consider-when-designing-a-logo/#comment-2228 Excellent Article! Here I found another great article one on the same topic. It will helps the readers to completely understand the subject http://www.logoblog.org/wordpress/things-to-consider-in-designing-a-logo/ Excellent Article! Here I found another great article one on the same topic. It will helps the readers to completely understand the subject

http://www.logoblog.org/wordpress/things-to-consider-in-designing-a-logo/

]]> Comment on Defining an Authentic Brand by Bernadette http://www.brandxpress.net/2007/02/defining-an-authentic-brands/#comment-2197 Bernadette Tue, 14 Aug 2007 07:45:16 +0000 http://www.brandxpress.net/2007/02/defining-an-authentic-brands/#comment-2197 When we consider a brand is like a person we know well, what makes it authentic? Why is one person more authentic than another and why does that matter to us anyway? It matters because we are all searching for meaning in our lives on some level and those brands that offer us a real emotional connection are the ones that create that meaning for us. Whether we are employees or customers it is equally important because when we engage with a brand we are giving away our most precious commodity - time. A brand needs to be appreciative of this gift being given to it by its supporters and offer gifts in return. How much gratitude does your brand express? When we consider a brand is like a person we know well, what makes it authentic? Why is one person more authentic than another and why does that matter to us anyway? It matters because we are all searching for meaning in our lives on some level and those brands that offer us a real emotional connection are the ones that create that meaning for us. Whether we are employees or customers it is equally important because when we engage with a brand we are giving away our most precious commodity - time. A brand needs to be appreciative of this gift being given to it by its supporters and offer gifts in return. How much gratitude does your brand express?

]]> Comment on 4+1 Key Lessons About Branding by keli sue http://www.brandxpress.net/2007/02/41-key-lessons-about-branding/#comment-2182 keli sue Thu, 21 Jun 2007 15:03:50 +0000 http://www.brandxpress.net/2007/02/41-key-lessons-about-branding/#comment-2182 what happened to number 4? what happened to number 4?

]]> Comment on 9 Responsibilities of a Marketing Department by UDAYKUMAR http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/#comment-2178 UDAYKUMAR Sun, 17 Jun 2007 04:56:20 +0000 http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/#comment-2178 i find the points here are useful but it seems they are not in chronological order i find the points here are useful but it seems they are not in chronological order

]]> Comment on Internal Branding - 8 Principles by UDAYKUMAR http://www.brandxpress.net/2005/09/internal-branding-8-principles/#comment-2177 UDAYKUMAR Sun, 17 Jun 2007 04:17:25 +0000 http://www.brandxpress.net/2005/09/internal-branding-8-principles/#comment-2177 This blog has useful information for all brand practioners. I involved in building brand for agriculture commodities grown by farmers of dryland agriculture. This blog has useful information for all brand practioners. I involved in building brand for agriculture commodities grown by farmers of dryland agriculture.

]]> Comment on Top 25 Branding Blogs - According to Technorati by James http://www.brandxpress.net/2005/10/top-25-branding-blogs-according-to-technorati/#comment-2175 James Sun, 17 Jun 2007 01:21:33 +0000 http://www.brandxpress.net/2005/10/top-25-branding-blogs-according-to-technorati/#comment-2175 The site's very professional! Keep up the good work! <a href="http://famous-people.t35.com/1/stacey-keibler.html" rel="nofollow">stacey keibler</a> The site’s very professional! Keep up the good work! stacey keibler

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