Animal Planet Logo Change

admin — Mon, 05 Jan 2009 09:40:22 +0000

You might consider me very late on this, and in a way I probably am. I usually not giving bad comments on brands and logos, but this time, almost a year later, I couldn’t stop myself doing it. I tyried to watch a show on Animal Planet last night. Well I pretty much couldn’t… or better say I didn’t enjoy it. I was totally and definitely annoyed by their new (well, already old logo).

I honestly consider it one of the ugliest rebrands, redesigns of a logo, I have ever seen. The letters which take on different weights, colors and textures are sending me the message of a unfinished draft logo on a designer table that still has long way to go until done.

All these even though the new logo was designed by Dunning Eley Jones, a London-based design firm with plenty of experience in TV branding. I am just curious if any of my readers here, see any of the message in this logo.

The lucky thing is that the Discovery Channel logo change wasn’t such a failure, on the opposite.

Discovery Channel Logo Change

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Animal Planet Logo Change