brandXpress blog

There were probably said before, one way or another all across this blog, and not only. I just feel the need to remind them and put them in a structure. No brand can live without them, all efficient brands have them. The most important elements of a brand should be:Brand Position, Brand promise, brand personality, brand story, brand association

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A healthy strong brand has definitely has some other attributes than the best or the biggest. A healthy and a strong brand generates also more results than just bigger sales. A healthy strong brand sustain a product over time through consistency, excellent communication, providing value to its target customers. These and much more.

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When re-branding a business or a product or when you set up a new one and have to come up with a brand new name you should find a way to evaluate among different options that might come up in order to choose the best one out of them. Here I just stumble upon and [...]

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Someday in the not-so-distant future, branding as we know it will be thought of as so 20th century. With societal, cultural and technological changes occurring at increasingly accelerated rates, keeping your eye on the horizon of future trends in branding gives your company the advantage.

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