TippingSprung, a Manhattan-based brand consultancy, observed that few regular surveys focus on trends in brand naming. Consulting with a panel of branding experts, TippingSprung designed a brand-naming survey to help answer key questions: Which names are most popular? Which are most effective? What are some of the major trends in brand naming today?
Results from TippingSprung’s [...]
Trends in Brand Naming
September 27th, 2005 · No Comments
Tags: Naming