Aston Martin made it to the coolest brand in UK according to the study released today by superbrands.co.uk. First place this year is taken by iconic car marque Aston Martin which has once again pipped computer giant Apple to the top spot for a second year running.
Top 20 Coolest Brands in UK – 2011
September 28th, 2011 · No Comments
Tags: Top Brands
Brands vs. Tomorrow’s Major Consumers: Teenagers
February 4th, 2006 · No Comments
GenWorld Teen Study just released by Energy BBDO has interesting information for marketers, giving them some suggestions on how to reach tomorrow’s major consumers: teenagers. Conducted in 13 countries, the study found a worldwide generation is being guided by one ethical code: authenticity. [..] unlike the Gen-Xers that preceded them, this new generation believes there [...]
Tags: Strategy
Trends in Brand Naming
September 27th, 2005 · No Comments
TippingSprung, a Manhattan-based brand consultancy, observed that few regular surveys focus on trends in brand naming. Consulting with a panel of branding experts, TippingSprung designed a brand-naming survey to help answer key questions: Which names are most popular? Which are most effective? What are some of the major trends in brand naming today? Results from [...]
Tags: Naming