brandXpress blog




7 Benefits of Personal Branding

May 20th, 2008 · 2 Comments

Corporations out there needs to understand that each and everyone within the business can contribute to the success of there corporate brand and what better way than to allow their staff to build a personal brand inline with the corporate brand. Now what benefits does a personal brand offer?
1) You get to know yourself better.
2) You [...]

[Read more →]

Tags: Personal Branding

9 Responsibilities of a Marketing Department

March 13th, 2007 · 11 Comments

Rob Engelman is putting up a list of nine core activities / responsibilities a Marketing Department must handle.
1. Focus on the Customer
2. Monitor the Competition
3. Own the Brand.
4. Find & Direct Outside Vendors.
5. Create New Ideas.
6. Communicate Internally.
7. Manage a Budget.
8. Understand the ROI.
9. Set the Strategy, Plan the Attack, and Execute.
As per the 3rd [...]

[Read more →]

Tags: Brand Management