Corporations out there needs to understand that each and everyone within the business can contribute to the success of there corporate brand and what better way than to allow their staff to build a personal brand inline with the corporate brand. Now what benefits does a personal brand offer? 1) You get to know yourself better. [...]
7 Benefits of Personal Branding
May 20th, 2008 · 2 Comments
Tags: Personal Branding
9 Responsibilities of a Marketing Department
March 13th, 2007 · 14 Comments
Rob Engelman is putting up a list of nine core activities / responsibilities a Marketing Department must handle. 1. Focus on the Customer 2. Monitor the Competition 3. Own the Brand. 4. Find & Direct Outside Vendors. 5. Create New Ideas. 6. Communicate Internally. 7. Manage a Budget. 8. Understand the ROI. 9. Set the [...]
Tags: Brand Management
9 Components of Corporate Identity
January 26th, 2006 · No Comments
Marcia Yudkin author of Internet Marketing for Less Than $500 Year and 6 Steps to Free Publicity has an interesting list of 9 components of small business identity: 1. Values. Do you stand for stability, like Prudential insurance? Innovation, like 3M? Educational curiosity, like the Discovery Channel? Social consciousness, like Ben & Jerry’s Ice Cream? [...]
Tags: Corporate Branding