brandXpress blog » benefits http://www.brandxpress.net Mon, 07 Jun 2010 12:44:08 +0000 en hourly 1 http://wordpress.org/?v=3.0 7 Benefits of Personal Branding http://www.brandxpress.net/2008/05/7-benefits-of-personal-branding/ http://www.brandxpress.net/2008/05/7-benefits-of-personal-branding/#comments Tue, 20 May 2008 14:24:47 +0000 admin http://www.brandxpress.net/2008/05/7-benefits-of-personal-branding/ Corporations out there needs to understand that each and everyone within the business can contribute to the success of there corporate brand and what better way than to allow their staff to build a personal brand inline with the corporate brand. Now what benefits does a personal brand offer?

1) You get to know yourself better.

2) You increase your visibility and presence

3) You increase your chances of compensation

4) It puts YOU in charge of your environment

5) You have continuity

6) You achieve your goals

7) It is fulfilling

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]]> http://www.brandxpress.net/2008/05/7-benefits-of-personal-branding/feed/ 2 9 Responsibilities of a Marketing Department http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/ http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/#comments Tue, 13 Mar 2007 12:59:12 +0000 admin http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/ Rob Engelman is putting up a list of nine core activities / responsibilities a Marketing Department must handle.

1. Focus on the Customer
2. Monitor the Competition
3. Own the Brand.
4. Find & Direct Outside Vendors.
5. Create New Ideas.
6. Communicate Internally.
7. Manage a Budget.
8. Understand the ROI.
9. Set the Strategy, Plan the Attack, and Execute.

As per the 3rd point in the list Rob is saying:

The perceptions and feelings formed about an organization, its products / services, and its performance is what is known as its “brand.” The Marketing Department is responsible for creating meaningful messages through words, ideas, images, and names that deliver upon the promises / benefits an organization wishes to make with its customers. Furthermore, the Marketing Department is responsible for ensuring that messages and images are delivered consistently, by every member of the organization.

I cannot agree more with the this, with only one point to add. While it’s true that the marketing department is usually the one that gets the praise or blame for a good/bad branding I believe that both the ownership and message delivery of the branding message / image are the responsibility of the entire organization.

Read detailed list here.

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