brandXpress blog

Do’s and Don’ts in Branding a Startup

November 1st, 2011 · 3 Comments

Setting-up a start-up, especially online, needs attention to a lot of details, branding included. The enthusiasm of a new beginning is indispensable for a new endeavour but can put some important things in the blind spot. There are DO’s and DON’Ts, things to look up for or things to avoid. While there are no definite rules or sometimes is worth breaking some of them, here are some notes you should take in consideration before you “go out” to the real world.

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Tags: Small Business

5 Rules to Establish and Maintain Brand Awareness

November 8th, 2006 · 1 Comment

Despite the fact that the hot ways to enhance your brand involve new media, business branding basics are still in style. Branding success will depend on adapting to the rapidly evolving media environment and taking advantage of new opportunities to reach your target audience.

But, there are some branding constants that will remain critical for establishing and maintaining brand awareness with your target audience. Regardless of the medium chosen for distribution, you must:

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Tags: Strategy

Branding News Roundup – 01/27/06

January 27th, 2006 · No Comments

Dell – The Accidental Brand The corporate name was Dell, but the original trade name was PCs Limited. But the company ran into a problem when it began selling in the United Kingdom. It couldn’t call itself PCs Limited Ltd, or, as Michael Dell put it, “really limited Pcs.” The folks in Britain asked headquarters […]

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Tags: News