brandXpress blog

There were probably said before, one way or another all across this blog, and not only. I just feel the need to remind them and put them in a structure. No brand can live without them, all efficient brands have them. The most important elements of a brand should be:Brand Position, Brand promise, brand personality, brand story, brand association

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Branding Lessons From GM: What Not To Do The bottom line is that in the branding business, less is more. A successful brand has to stand for something. And the more variations to attach to it, the more you risk standing for nothing. This is especially true when what you add actually clashes with your [...]

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Talking about elements in the previous post just sent me straight to a nice visual periodic table of brand elements. It is bassically a small branding glossary and here are some quotes out of it: 20 – Brand Evolution – Adapting a brand to align a company’s promise, or value proposition, with its growth over [...]

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