A healthy strong brand has definitely has some other attributes than the best or the biggest. A healthy and a strong brand generates also more results than just bigger sales. A healthy strong brand sustain a product over time through consistency, excellent communication, providing value to its target customers. These and much more.
23 Elements of a Healthy Brand
February 7th, 2007 · 6 Comments
Tags: Brand Elements · Brand Management
(Another) Top 10 – Strongest Brands in America
June 22nd, 2006 · No Comments
Harris Interactive released the 2006 results from the EquiTrend Brand Study. Despite all expectations, I would say, the strongest brand in America came to be Reynolds Wrap who scored highest among more than 1,000 brands whithin 39 categories in a survey of 25,666 consumers EquiTrend has been designed to be a concise and efficient way [...]
Tags: Top Brands