Principles of branding apply in equal measure to countries as they do to corporations. But methods are different. Countries will compete daily with neighbors or block regions for tourism, inward investment and export sales. There’s only so much business that can go around. Those countries that start with an unknown or poor reputation will be [...]
Country Brand Index 2006
February 22nd, 2007 · 3 Comments
Tags: Country Branding · Top Brands