brandXpress blog

Retailers are also sensing more shopper experimentation. This fall, supermarkets Safeway Inc. and Kroger Co. noted that sales of their store brands are on the rise.overall sales of name-brand goods are still higher than those of store brands. Still, about 40% of primary household shoppers said they started buying store-brand paper products because “they are cheaper than national brands,” according to a September report by market-research company Mintel International, which interviewed 3,000 consumers

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Brand loyalty will diminish as the defining metric of success. Marketing strategies will become more varied.

Brand loyalty reduces customer loss, which improves business growth. You are not replacing lost customers to stay at the same sales volume. Customers must have a favorable attitude toward the product to develop loyalty.

Looking at the future of loyalty-marketing innovation, three major trends will emerge.

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For marketing executives seeking to build their brand in today’s frenzied, message-cluttered jungle, resting on their laurels seemed to be enough until not long ago — especially if they were meeting their goals, seamlessly executing ambitious programs, and keeping staff members happy enough to ward off corporate raiders.

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