brandXpress blog

There were probably said before, one way or another all across this blog, and not only. I just feel the need to remind them and put them in a structure. No brand can live without them, all efficient brands have them. The most important elements of a brand should be:Brand Position, Brand promise, brand personality, brand story, brand association

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Brand changes are related to the expertise of management, the firm’s strategic goals and market targeting activities, the branding activities of other firms, the sophistication of consumers, the level of involvement in the product category, the stage of the product life cycle and the development of branding in the relevant product category. The Star online’s [...]

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