Identity, Message, and Presentation – this involves a more thoughtful process of seeking to articulate the value, culture, outlook, and goals of the department, now and for the future, and crystallizing this in clear summary statements and messages. In this case, an exercise of “brand-storming†precedes development of messages and presentation element, since those are the outflow of identity definition.
Identity, Message, Presentation – 3 Levels of Branding
February 14th, 2008 · 1 Comment
Tags: Branding