Brand extension is a marketing strategy in which a firm that markets a product with a well-developed image uses the same brand name but in a different product category. Brands use this as a strategy to increase and leverage equity. Product extensions, on the other hand, are versions of the same parent product that serve [...]
Top Brand Extensions
March 8th, 2007 · 5 Comments
Tags: Brand Extension
Brands vs. Tomorrow’s Major Consumers: Teenagers
February 4th, 2006 · No Comments
GenWorld Teen Study just released by Energy BBDO has interesting information for marketers, giving them some suggestions on how to reach tomorrow’s major consumers: teenagers. Conducted in 13 countries, the study found a worldwide generation is being guided by one ethical code: authenticity. [..] unlike the Gen-Xers that preceded them, this new generation believes there [...]
Tags: Strategy