brandXpress blog

Logos, websites and marketing materials have to work together to create a positive impression – and put money in your pocket. Trust means your future customers believe you’re likely to be honest and competent, and will deliver a good experience. Sometimes trust comes from friends telling friends they had a great experience. But most of [...]

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Since I had a quite long break from brand-blogging I thought I should point out some of the posts I found interesting in the branding blogosphere, just in case you missed them:

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Next to the logo, the typeface, the name or the slogan, color is important to the brand recognition. Whether is about the logo itself or it’s about packaging, color is a brand image element to be considered. Basically color can help send out a message about the brand, or make it easier to remember, to [...]

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