brandXpress blog

5 Reasons to Brand A City

July 24th, 2006 · No Comments

Paris is romance, Milan is style, New York is energy, Washington is power, Tokyo is modernity, Lagos is corruption, Barcelona is culture, Rio is fun. These are the brands of cities, and they are inextricably tied to the histories and destinies of all these places. Branding is a tool that can be used by cities […]

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Tags: Strategy