Robert Passikoff is president/founder of Brand Keys, which has published the Customer Loyalty Index of leading companies in 26 product and service categories since 1996., has an interesting article over at Chief Marketer about what he calls the five key trends that will determine the difference between success and failure for brands and marketers for 2006:
Key Branding Trends in 2006
January 25th, 2006 · 1 Comment
Tags: Brand Management · Strategy