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Corporate Branding Key Concepts

January 12th, 2006 · 4 Comments

Discussing about branding and corporate branding we meet a lot of different and sometimes confusing concepts, sometimes similar or sometimes very different, sometimes unanimously similar understood or sometimes generating controversy in terms of meaning. Corporate Philosophy – the business mission and values espoused by the management board (or founder). Corporate Personality – the sum total […]

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Tags: Corporate Branding