This is the fourth year that FutureBrand, a leading global brand consultancy, has issued its Country Brand Index. After conducting substantial qualitative and quantitative research, this year’s Index includes rankings and trends as well as country brand analytics, travel motivations and insights into the challenges and opportunities within the world of travel, tourism and country branding. With polling expanded to almost 2,700 international travelers on even more criteria, this year’s Country Brand Index is more comprehensive, extensive and insightful than ever.
Country Brand Index 2008
November 10th, 2008 · 3 Comments
Tags: Country Branding
Country Brand Index 2006
February 22nd, 2007 · 3 Comments
Principles of branding apply in equal measure to countries as they do to corporations. But methods are different. Countries will compete daily with neighbors or block regions for tourism, inward investment and export sales. There’s only so much business that can go around. Those countries that start with an unknown or poor reputation will be [...]
Tags: Country Branding · Top Brands