brandXpress blog

Consumers interact with brands locally every hour of every day. With expanded creativity around media from agencies, brands and media owners, these media touchpoints are expanding rapidly. How do large organizations managing a brand across different regions, markets and locations do so while ensuring flexibility across their local markets?

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Marcia Yudkin author of Internet Marketing for Less Than $500 Year and 6 Steps to Free Publicity has an interesting list of 9 components of small business identity: 1. Values. Do you stand for stability, like Prudential insurance? Innovation, like 3M? Educational curiosity, like the Discovery Channel? Social consciousness, like Ben & Jerry’s Ice Cream? [...]

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