Brands like Apple, Oprah, Harley-Davidson, Ikea and Southwest Airlines have made their competition irrelevant through brand communities they have helped nurture over the years. But why do brand communities form? And what can we learn about them?
How to Create a Cult Brand
May 28th, 2009 · 2 Comments
Tags: Branding
23 Elements of a Healthy Brand
February 7th, 2007 · 6 Comments
A healthy strong brand has definitely has some other attributes than the best or the biggest. A healthy and a strong brand generates also more results than just bigger sales. A healthy strong brand sustain a product over time through consistency, excellent communication, providing value to its target customers. These and much more.
Tags: Brand Elements · Brand Management
Key Branding Trends in 2006
January 25th, 2006 · No Comments
Robert Passikoff is president/founder of Brand Keys, which has published the Customer Loyalty Index of leading companies in 26 product and service categories since 1996., has an interesting article over at Chief Marketer about what he calls the five key trends that will determine the difference between success and failure for brands and marketers for [...]
Tags: Brand Management · Strategy