brandXpress blog




8 Laws of Personal Branding

February 13th, 2006 · No Comments

Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. Here is a list of 8 laws that should […]

[Read more →]

Tags: Personal Branding

6 Basic Qualitites of Brand Positioning

February 3rd, 2006 · 1 Comment

The right positioning incorporates strong values and differentiators that are important to your customers. Brand positioning is important in deciding where you want to position your brand within its category and relative to the competition. We mentioned here before nine positioning types you can think of: Quality positioning Value positioning Feature-driven positioning Relational positioning Aspiration […]

[Read more →]

Tags: Positioning