I mentioned here the much discussed Pepsi Rebranding. Fast Company revealed a leaked pdf that outlines the thinking behind the controversial new Pepsi logo. If with this the designer team is trying to get excuses for their results and 5 months of working or the million dollar invoice, then they should listen to what [...]
Pepsi Rebranding – The Explanation
February 11th, 2009 · 2 Comments
Tags: Re-Branding