brandXpress blog » Future Brand http://www.brandxpress.net Mon, 05 Dec 2011 13:01:37 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Country Brand Index 2008http://www.brandxpress.net/2008/11/country-brand-index-2008/ http://www.brandxpress.net/2008/11/country-brand-index-2008/#comments Mon, 10 Nov 2008 16:41:44 +0000 admin http://www.brandxpress.net/?p=313
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    • ]]>     This is the fourth year that FutureBrand, a leading global brand consultancy, has issued its Country Brand Index. After conducting substantial qualitative and quantitative research, this year’s Index includes rankings and trends as well as country brand analytics, travel motivations and insights into the challenges and opportunities within the world of travel, tourism and country branding. With polling expanded to almost 2,700 international travelers on even more criteria, this year’s Country Brand Index is more comprehensive, extensive and insightful than ever.

    This year, Australia earns the first spot as the world’s top country brand for the third consecutive year. Not among the top 10 two years ago and rising from its sixth place ranking last year, Canada is recognized second and the United States rounds out the top three country brands in the 2008 study. Other countries making the top 10 include Italy, Switzerland and France. This is the Country Brands Index 2008 top-ten country brands:

    1. Australia
    2. Canada
    3. United States
    4. Italy
    5. Switzerland
    6. France
    7. New Zealand
    8. United Kingdom
    9. Japan
    10. Sweden

    This year’s CBI touches on a variety of topics relevant to travelers and tourism professionals including: intergenerational travel (represented by countries such as the U.S., Canada and Japan), medical tourism, mainstream luxury (represented by countries like Japan and Spain), ‘stay’cations and a rise in the off-the-beaten-track trips. Other notable trends this year focus on niche travel opportunities and the changing destination landscape.

    The Country Brands Index 2008 rankings for specific dimensions of the brand and here are some examples and the top performers:

    Best Country Brand Ideal for Business: USA
    Best Country Brand to Extend a Business Trip: Australia
    Best Country Brand for Art & Culture: Italy
    Best Country Brand for Authenticity: New Zealand
    Best Country Brand for Beach: Maldives
    Best Country Brand for Families: Canada
    Best Country Brand for History: Egypt
    Best Country Brand for Resort & Lodging Options: United Arab Emirates
    Best Country Brand for Natural Beauty: New Zealand
    Best Country Brand for Nightlife: Japan
    Best Country Brand for Fine Dining: Italy
    Best Country Brand for Outdoor Activities & Sports: Australia
    Best Country Brand for Safety: Norway
    Best Country Brand for Shopping: United States
    Best Country Brand for Value for Money: Thailand
    Best Country Brand You Would Most Like to Live In: Australia
    Best Country Brand for Ease of Travel: Netherlands
    Best Country Brand for Standard of Living: Sweden
    Best Country Brand for Political Freedom: Netherlands
    Best Country Brand for Quality Products: Japan

    You can read more downloading the study here.

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    2. Q2 Nation Brands Index The second Anholt-GMI Nation Brands Index (NBI) report ranks the...
    3. Country Brand Index 2005 At the moment I blogged something here about destination branding,...

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