brandXpress blog

Branding News Roundup – 02/04/06

February 4th, 2006 · No Comments

Branding Lessons From GM: What Not To Do The bottom line is that in the branding business, less is more. A successful brand has to stand for something. And the more variations to attach to it, the more you risk standing for nothing. This is especially true when what you add actually clashes with your […]

[

Tags: News

Brand valuation – 7 applications

June 14th, 2005 · No Comments

Since seven seems to be the magic number which relates with brand value and brand valuation let’s check seven applications of brand valuation:

[

Tags: Brand Value