brandXpress blog




9 Responsibilities of a Marketing Department

March 13th, 2007 · 14 Comments

Rob Engelman is putting up a list of nine core activities / responsibilities a Marketing Department must handle. 1. Focus on the Customer 2. Monitor the Competition 3. Own the Brand. 4. Find & Direct Outside Vendors. 5. Create New Ideas. 6. Communicate Internally. 7. Manage a Budget. 8. Understand the ROI. 9. Set the [...]

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Tags: Brand Management

Branding Is Strategy

January 11th, 2006 · No Comments

Few independent business owners have the time and resources to dedicate to the level of detail big corporates do in their branding. But there are plenty of things the big companies do well that small-business owners should consider as they strive for long-term survival:

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Tags: Strategy

Five Priorities for Brand Differentiation

August 30th, 2005 · No Comments

Marketing leaders across various industries point to brand differentiation as their top challenge in 2005. Industry consolidation and buyer caution put a premium on brand leadership. Yet marketing budgets are barely growing and traditional brand building has fallen prey to the demands for quantifiable sales results.

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Tags: Branding