brandXpress blog » marketing department http://www.brandxpress.net Mon, 07 Jun 2010 12:44:08 +0000 en hourly 1 http://wordpress.org/?v=3.0 9 Responsibilities of a Marketing Department http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/ http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/#comments Tue, 13 Mar 2007 12:59:12 +0000 admin http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/ Rob Engelman is putting up a list of nine core activities / responsibilities a Marketing Department must handle.

1. Focus on the Customer
2. Monitor the Competition
3. Own the Brand.
4. Find & Direct Outside Vendors.
5. Create New Ideas.
6. Communicate Internally.
7. Manage a Budget.
8. Understand the ROI.
9. Set the Strategy, Plan the Attack, and Execute.

As per the 3rd point in the list Rob is saying:

The perceptions and feelings formed about an organization, its products / services, and its performance is what is known as its “brand.” The Marketing Department is responsible for creating meaningful messages through words, ideas, images, and names that deliver upon the promises / benefits an organization wishes to make with its customers. Furthermore, the Marketing Department is responsible for ensuring that messages and images are delivered consistently, by every member of the organization.

I cannot agree more with the this, with only one point to add. While it’s true that the marketing department is usually the one that gets the praise or blame for a good/bad branding I believe that both the ownership and message delivery of the branding message / image are the responsibility of the entire organization.

Read detailed list here.

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