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Brand Starts and Ends at the Core

February 20th, 2009 · 1 Comment

One thing that both these natures of brand have in common: ultimately they depend on the values, integrity and effectiveness of the organization that creates the brand. If the brand is a promise of a level of quality, you can’t break the promise with immunity, especially in a digitally amplified world of blogs, forums and buzz.

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Tags: Branding