brandXpress blog




Approaches to Brand Valuation

July 13th, 2007 · 1 Comment

Interesting article on brand valuation on 4hoteliers.com website. First off all the author is corectly placing the brand as a independent category among the intangible assets of a company: Brand and relationship intangibles: these include trade names, trademarks and trade symbols, domain names, design rights, trade dress, packaging, copyrights over associated colours, smells, sounds, descriptors, [...]

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Tags: Brand Value

Five Priorities for Brand Differentiation

August 30th, 2005 · No Comments

Marketing leaders across various industries point to brand differentiation as their top challenge in 2005. Industry consolidation and buyer caution put a premium on brand leadership. Yet marketing budgets are barely growing and traditional brand building has fallen prey to the demands for quantifiable sales results.

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Tags: Branding

Brand valuation – 7 applications

June 14th, 2005 · No Comments

Since seven seems to be the magic number which relates with brand value and brand valuation let’s check seven applications of brand valuation:

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Tags: Brand Value