Interesting article on brand valuation on 4hoteliers.com website. First off all the author is corectly placing the brand as a independent category among the intangible assets of a company: Brand and relationship intangibles: these include trade names, trademarks and trade symbols, domain names, design rights, trade dress, packaging, copyrights over associated colours, smells, sounds, descriptors, [...]
Approaches to Brand Valuation
July 13th, 2007 · 1 Comment
Tags: Brand Value
Five Priorities for Brand Differentiation
August 30th, 2005 · No Comments
Marketing leaders across various industries point to brand differentiation as their top challenge in 2005. Industry consolidation and buyer caution put a premium on brand leadership. Yet marketing budgets are barely growing and traditional brand building has fallen prey to the demands for quantifiable sales results.
Tags: Branding
Brand valuation – 7 applications
June 14th, 2005 · No Comments
Since seven seems to be the magic number which relates with brand value and brand valuation let’s check seven applications of brand valuation:
Tags: Brand Value