brandXpress blog » microsoft http://www.brandxpress.net Mon, 05 Dec 2011 13:01:37 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Brand Attack on the Ries’s Bloghttp://www.brandxpress.net/2008/10/brand-attack-on-the-riess-blog/ http://www.brandxpress.net/2008/10/brand-attack-on-the-riess-blog/#comments Thu, 30 Oct 2008 11:35:57 +0000 admin http://www.brandxpress.net/?p=307
  • Brand Attacks on the Rise Marketing seems to have entered a new era of attack...
    • ]]>     Well seems that the topic I mentioned here just a little earlier, Brand Attack on the Rise, was took over as a main subject on brand guru Laura Ries’s Blog, in a post on how and when a brand shoul attack.

    In general, the leader should never attack or name the competition. Instead the leader should promote the category. By attacking a competitor or responding to an attack ad, the leader only legitimizes the competition and the existence of a choice. Neither is good.

    If under attack, a leader should instead address any problems with PR. Never with advertising. When Apple says consumers are frustrated with Vista in its advertising, Microsoft shouldn’t run ads saying everybody loves Vista.

    That above, is just a quote. More, with examples and details on Ries’s blog here.

    Related posts:

    1. Brand Attacks on the Rise Marketing seems to have entered a new era of attack...

    ]]>     http://www.brandxpress.net/2008/10/brand-attack-on-the-riess-blog/feed/ 0     UK’s 07/08 Superbrands Top Announcedhttp://www.brandxpress.net/2007/07/uks-0708-superbrands-top-announced/ http://www.brandxpress.net/2007/07/uks-0708-superbrands-top-announced/#comments Fri, 13 Jul 2007 12:48:07 +0000 admin http://www.brandxpress.net/2007/07/uks-0708-superbrands-top-announced/
  • Millward Brown classification of Great Britain’s best-known brands in 2006 Millward Brown considers the brands with a potential for growth...
  • UK Superbrands Microsoft has taken first place in this year’s Superbrands Awards,...
  • Brands Value Growth – Top 10 The Next Generation of Growth Brands is based on compound...
    • ]]>     Microsoft is the UK’s number one brand for the second year running according to the UK public. Microsoft took pole position beating a resurgent Coca-Cola, which re-entered the top ten following a one-year absence. Google finished third with the BBC and BP making up the public’s top five. Brands falling out of the top ten included Porsche, Marks & Spencer, Heinz and Duracell.

    The Top 10 UK brands according to the public looks like this:

    1. Microsoft
    2. Coca-Cola
    3. Google
    4. BBC
    5. BP
    6. British Airways
    7. LEGO
    8. Guinness
    9. Mercedes-Benz
    10. Cadbury

    Is interesting that the parallel study with media and marketing experts on the independent Superbrands Council disagreed with the public, placing Google in the number one slot. Innovative brand Apple, its sub-brand iPod, car icon Mini and online auctioneers eBay completed the experts’ top five. Only three brands made both top tens, namely Google, the BBC and Coca-Cola. Here is the Expert’s Top 10:

    1. Google
    2. Apple
    3. iPod
    4. Mini
    5. eBay
    6. BBC
    7. Coca-Cola
    8. Red Bull
    9. Tesco
    10. Waitrose

    More infos on Superbrands UK website

    Related posts:

    1. Millward Brown classification of Great Britain’s best-known brands in 2006 Millward Brown considers the brands with a potential for growth...
    2. UK Superbrands Microsoft has taken first place in this year’s Superbrands Awards,...
    3. Brands Value Growth – Top 10 The Next Generation of Growth Brands is based on compound...

    ]]>     http://www.brandxpress.net/2007/07/uks-0708-superbrands-top-announced/feed/ 0     FutureLab Top 100 Online Brandshttp://www.brandxpress.net/2006/10/futurelab-top-100-online-brands/ http://www.brandxpress.net/2006/10/futurelab-top-100-online-brands/#comments Thu, 05 Oct 2006 13:45:03 +0000 admin http://www.brandxpress.net/2006/10/futurelab-top-100-online-brands/
  • UK’s 07/08 Superbrands Top Announced Microsoft is the UK’s number one brand for the second...
  • Best Global Brands by Value for 2005 In the new special report, BusinessWeek and Interbrand rank the...
  • 2005 Top Brands – Brandchannel Readers’ Choice Awards Brandchannel published its fifth Annual Reader's Choice Award, a top...
    • ]]>     Based on the BusinessWeek/Interbrand Top Most Valuable Brands in the world, FutureLab ranks the online relevance of those brands.

    The purpose: to highlight to senior executives the importance of paying close attention to their brand’s performance in the online arena.

    The method: ranking is based on the number of times the brand’s name appears in leading search engines like Google, Baidu and Technorati, the number of links to the brands website, its reach and Page-rank relevance, and the number of times people express their “love” or “hate” for the brand.

    The Top 10 (Interbrand/BusinessWeek position in brackets):

    1. Google (38)
    2. eBay (55)
    3. Apple (41)
    4. Amazon.com (68)
    5. Disney (7)
    6. Yahoo! (58)
    7. Microsoft (2)
    8. Canon (35)
    9. Nokia (6)
    10. Sony (28)

    Related posts:

    1. UK’s 07/08 Superbrands Top Announced Microsoft is the UK’s number one brand for the second...
    2. Best Global Brands by Value for 2005 In the new special report, BusinessWeek and Interbrand rank the...
    3. 2005 Top Brands – Brandchannel Readers’ Choice Awards Brandchannel published its fifth Annual Reader's Choice Award, a top...

    ]]>     http://www.brandxpress.net/2006/10/futurelab-top-100-online-brands/feed/ 1